In today’s world, there is a new element we must consider as we launch the meeting planning exercise. We are a part of a digital revolution where technology and social devices are driving business decisions and human behavior on all levels. We need to spend some of our time focused on designing the experience our attendees will have. People are inherently fond of connection, collaboration, learning and sharing with others. A truly successful conference is one that shifts the behaviors of the audience from attendee to advocate.
Check out Jeff Hurt’s blog for tips on how you can become a strategic design thinker.