Webinar Available On-Demand! Neuroscience: “Why We Do What We Do”

In case you missed Wednesday’s webinar on Neuroscience: “Why We Do What We Do” you can watch it on-demand!

Here’s a word from the guest speaker of this topic, Lynn Randall:

Experience Design Brainiacs

Great event experience design can come from anywhere.  But, truly brilliant experiences grow from understanding the human beings who’ll be consuming what we create.   This is the basis for diving into what may seem an academic and unrelated scientific area of study.  But, peeking into the human brain and applying what you find inside may truly be the stuff of genius.

Let’s start with a basic and easily relatable fact.  We’re social beings.  No really, and truly deep to our core we are all social, because we’re wired that way.  It helped our caveman ancestors survive in the wilds.  Alone they realized they would die, but bonded together in groups they were more likely to live to see another day.

One of our basic human drives is the desire to bond and connect with each other.  We know this, because we receive natural chemical drug hits when we meet someone.  Whether we’re connecting with someone new or catching up with an old friend in-person or online, our bodies release oxytocin. Oxytocin is the naturally occurring chemical that makes us feel content, affectionate, and generally calm.  Doesn’t that make you feel even better about the public service you’re providing as an event professional?  You’re spreading trust and contentment with every welcome reception or final night party you create.

Those aren’t the only emotions upon which we should focus.   Harnessing the power of emotion carries along the greater good of achieving your event’s business goals and objectives.   We always thought that logic and reason were the strong biceps of a business message’s knock-out punch.   Neuroscience tells us that’s just not the case.  It’s actually emotion that creates a much more powerful impact that logic or reason.  Cognition and emotion are closely related and intertwined within our brains. The existence of neural wiring between the thinking and emotional centers of the brain mean that emotions are the gateway to helping or preventing the brain’s ability to retain information and learning.

Another key component to message absorption is that we have to provide our audiences with the grand scheme – the meaning behind our message before we launch into the minute details.   If we aren’t thinking first about the meaning of our message, none of the other facts will stick.  But wait, I’m not completely done with the emotional connection yet.  Because studies have shown that emotional arousal focuses attention on the “gist” of an experience at the expense of peripheral details.  Make sure your audience knows what you mean before you give them the charts, graphs, and lists of details.

These are but a few nuggets of the event design gold that comes with mining the findings of neuroscience.  It’s my hope that these nuggets spark your interest in exploring more of the fascinating world of the human brain and what makes us tick.

 

Get Engaged with InVision in our Twitter Contest!

We create engaging experiences that turn attendees into participants. Are you prepared to get engaged? We want to know how well you know InVision. Follow us on Twitter and participate in our IVC Tweet N Seek contest. The lucky winner will receive a fun prize! Starts April 4th.

IVC News – April 2012

  • IVC is sponsoring Event Marketing Summit’s opening networking reception The Happy Hour on Monday, April 30th.
  • IVC recently received a Telly Award for the Cisco “Giving Moment” video-based on Cisco’s contribution to the St. Bernard Project.
  • IVC received “The President’s Society” recognition from the Cancer Support Community for our years of service to them. We are proud to be supporting our communities!
  • Check out our new Twitter page look and Facebook timeline!

Discovered! Book Recommendation

Hi everyone, it’s Angela and I have got a great book recommendation for all of you. Looking for an easy read on your next journey across country? A really amazing memoir called “The Glass Castle” by Jeannette Walls took me by surprise. From her writing to her candor, I was hooked by page 10.

Angela Cosentino, Executive Video Producer, InVision Communications

Discovered! PaperDesk App

Hey everyone, Amanda here. No longer will I need to bring a pencil or waste a pad of paper when I head into meetings. I recently discovered an iPad app called PaperDesk, which basically replaces the traditional paper notebook. It’s so easy to use and it allows me to draw, type, record and insert photos. One of the best features is that as soon as I am done, I can email off my notes to my team instead of retyping it on my computer.

Amanda Chartier, Marketing Coordinator, InVision

Discovered! IVC Chicago Favorite Foods, Part 1

Hello! It’s Andy from Chicago. One of the unique features of Chicago is that once you get out of downtown, the city is made up of dozens of neighborhoods. The neighborhoods are where the people live, shop, dine and stroll. On a human level. Street level.

The IVC Chicago office is in just such a neighborhood—Northcenter. Far from downtown, our neighborhood is comprised of a few main thoroughfares along side streets lined with single family homes of all shapes and sizes. Along the main streets are a dizzying array of restaurants, coffee shops, taverns, diners, sushi, Thai, Vietnamese, Middle Eastern, Mexican, Cuban, Colombian, Irish, German, pizza and encased meats (hot dogs-no ketchup).

So as a public service, the colleagues at IVC Chicago have taken it upon ourselves to do a careful analysis of the variety, quality, value and overall customer experience. Consider this a first salvo in the continuing search for the best lunches available in the North Center / Lincoln Square neighborhood of IVC Chicago.

Nhu Lahn Bakery
A tiny, almost invisible, little Vietnamese bakery close by was listed by the Chicago Tribune as having one of “the top 25 sandwiches in Chicago”: Lemongrass marinated tofu Banh Mi. The bread is a huge factor, fresh baked Vietnamese baguettes stuffed with this marinated tofu that could get past a pork lover if you didn’t tip him off. Crisp cucumbers, jalapenos carrot and cilantro combine and surprise. Rod Mickels, IVC CEO said, “This is a great sandwich.” Check it out on Yelp

Sultan’s Market
This is a favorite delivery option for the Chicago office. This is what we usually are eating during the monthly staff meetings: falafel and lamb shawarma sandwiches, hummus and pita. Spicy for me, medium for everyone else. We like to think it’s a healthy choice, because it’s vegetarian-but we pig out on it so it isn’t exactly like diet food. Check it out on Yelp

Hot Doug’s
Chicago’s finest ‘sausage superstore and encased meats emporium’: gourmet fois gras dogs, the Elvis polish: (smoked and savory, just like the king), the Brigitte Bardot (Andouille sausage and mighty hot!). Cognac and Bacon Pheasant Sausage with Chevre Cream, Wild Boar Pate and Truffle-Balsamic Drizzle. And be sure to get at least 1 order of the fresh cut fries cooked in duck fat. Serious indulgence. The line goes out the door and on a nice day, you might wait half an hour or more, but you make friends, and by the time you order and your food comes up, there’s a table ready. We have to jump in a car to go to Hot Doug’s but we still consider him part of our neighborhood. Check it out on Yelp

In the next food blog from IVC Chicago, we’ll do a tavern crawl for lunch: Bad Dog Tavern, The Bad Apple and the Globe Pub. Two of them have good food. Stay tuned to find out which…

Andy Flanagan, Account Director, InVision