Location: Gaylord Texan Resort & Convention Center, Dallas, TX
Freescale has a vision for a world of connected intelligence and their annual Freescale Technology Forum is one way they’re working to make that a reality. In our eight years of working on the event, InVision has helped reinforce their position as a true thought leader and collaborator in the embedded semiconductor industry space.
Know Your Audience and Objectives
This developer’s conference gathers imaginative minds for four days of accelerated learning sessions, inspiring content and collaboration. The attendees are inventors, both independents and employees of companies who use embedded semiconductor chips in their products – so this is a heady group, always thinking and searching for new ideas. In this environment, Freescale has the opportunity to reach these developers directly, Freescale offers technical training, introduces their latest innovations and showcases their newest product success stories in industrial, consumer, and automotive technologies.
Design with Purpose
At the Freescale Technology Forum, content is always king. While Freescale developed creative for this year that would compel and excite, we worked closely with their internal team to accomplish feats of production that made it all hit home. The theme was “Making the world a smarter place.” To that end, we cooked up some smart technology of our own to help showcase theirs, including a projection-mapped screen surface and a series of automated trolleys that transported demos on- and off-stage for their reveals. Staging and clever camera work also kept up interest during product demonstrations, as did roving reporters.
Measure for Success
A milestone for the FTF’s short-term success is social media, which is monitored during and after the event – and the results were great. The spirit of the conference continued online, with numerous tweets from attendees sharing ideas, demos, interests and event highlights. After the conference, Freescale expects to see a boost in the use of their products, as a part of their longer-term event measurement.
In the short-term, we wrapped up the event with an engaged, enthusiastic audience and a happy client – and we’re all looking forward to translating the FTF experience for China and India.