Shaklee Live Global Conference

8785 Shaklee Global Live

 

Attendees: 4,000
Location: Long Beach Convention Center, CA

Our client is passionate about their business – and Shaklee Live is their chance to build on that enthusiasm and motivate their sales force for the year ahead. The annual, global conference brings together distributors for four days of celebration, recognition, training and networking. InVision was chosen to elevate the experience to a whole new level.

Know Your Audience and Objectives
In early 2014, we competed with several alternative vendors and ultimately earned the business, replacing a 10-year incumbent. While we have deep institutional knowledge of the direct selling world from a number of our senior executives, it was important we understood clearly Shaklee’s unique direct selling business and their distributor audience. Our diligence was fast and thorough with our Account Manager actually becoming a Shaklee representative to experience life as a distributor.

While Shaklee is a new client and direct selling is a new market for InVision, it was even newer for key members of their senior management team. The President had come from outside the industry and had been there just a year. The CMO also came from outside the industry and had only arrived a few months before the event. And, our primary VP contact, while experienced in the industry, was new to the company as well. All of us locked arms and thoroughly embraced the challenge – teaching, supporting, advising, guiding and executing the strategy, content, creative and production processes.

Many distributors had attended Shaklee Live for decades, but with the company starting to attract newer, younger yet equally passionate distributors, it was our job to create an event that resonated with every Shaklee Live attendee regardless of age or tenure.

Design with Purpose
2014 was an exciting, building year for our client. During the event they introduced four new products and were committed to WOWing their distributors; it was the tenth anniversary of their change in ownership and both sales and spirits were soaring. To support their ambitions we introduced a number of new elements, which included transforming the enormous convention center arena into a compelling, interactive environment. The 100-foot-wide screen featured larger-than-life graphics and used iMag to enhance speaker presentations and create a powerful attendee experience.

As CEO Roger Barnett entered, we introduced him with his go-to song, “Start Me Up” by the Rolling Stones…with a twist. His son Spencer performed the iconic, opening strains live on-stage, which set an electric ambiance that carried throughout the event. The entertainment was also a big hit, with performances (and a sing-a-long) from recording artist, Jewel and an uplifting appearance by journalist and former State of California First Lady, Maria Shriver.

Measure for Success
We’ve had a great relationship with our clients from day one, and the success of this year’s Shaklee Live solidified our bond. The sign up rate for our proprietary, Shaklee-customized mobile app was tremendous, and higher than expected – nearly 3,000 of the 4,000 attendees signed up to participate and gave us 31,000 “likes” during the four-day event.

Anecdotally, our clients were thrilled with the outcome and our management of a very tight budget. CEO Roger Barnett even thanked us from the stage, and the follow-up feedback summed it up nicely: “Many thanks for your team’s efforts to deliver with excellence. We appreciate the expertise and all of your support in delivering our best possible ‘Live’ experience!

It’s a Bird! It’s a…Drone?

SmartBird

Photo Credit: http://blog.grabcad.com/blog/2011/06/14/festo-smartbird/

Drones “flew” off the shelves during the 2014 holidays as more and more technology enthusiasts opened their wallets to purchase some of the most talked-about models.

It won’t be long until we start to see more and more of these flying drones with integrated video camera technology in the B2B events space to capture a different point of view of the audience experience. Using a birds-eye view, drones deliver a valuable perspective for marketers to see where their attendees are and what they are doing. It’s certainly a different kind of data gathering, but undoubtedly a priceless one because you can capture attendee emotions and reactions to your tradeshow floor or general session, as well as note which areas or booths have the most traffic.

Not a fan of insect-looking creatures flying around your venue? What if it looked and flew just like an actual bird? The SmartBird (an autonomous ornithopter utilizing bionic technology, if you want to impress your friends) was first introduced in 2011 and caused quite a stir in its beauty and agility. How incredible will your walk-in be with these beautiful herring gull-inspired birds flying around your ballroom ceilings?

Flying drones are not only attractive to watch but can get your attendees involved with some added fun. At CES 2015, Nixie was introduced as a wearable bracelet drone that flew away from your wrist to snap a picture of you from a further and higher distance. Essentially, it’s a huge upgrade from your selfie stick. Instead of capturing your face and maybe a little bit of background, Nixie provides a wider view of you and the surrounding environment.

These drones are approaching fast. I, for one, am excited to see where they land.

 

Talkin’ ‘Bout My Generation

Millennials

 

It’s no secret that the attention span of the average B2B attendee is shrinking. And why shouldn’t it? With increasing access of mobile phones and Internet, we have access to massive amounts of data and information flowing through our fingertips with every tap of our mobile devices. Additionally, the audience demographics are shifting as more millennials take their seats in general sessions. The millennial generation is significantly more connected to technology than any before them, so the way they consume information will be unlike generations past. And don’t always assume that “millennial” is based on age; the definition also includes habits and lifestyle. A 56-year-old can very well have adopted millennial behaviors.

So how can we engage this rapidly growing audience of millennials? It’s likely you already know some of these tips. It’s more important to start doing them.

Rise Above the Noise
With so much going on (technology, social media, etc.) you’re going to have to do something that grabs their attention. As a tech-savvy group, an easy way to engage a millennial is to bring a digital solution to your event. Millennials love to connect with people and interact on the cloud. Take advantage of the device they are already carrying and use it to communicate your messages and connect them to your brand. Whether it’s adding a mobile app or introducing gamification based on your brand, make sure it’s relevant and serves a clear purpose… and more importantly, that it has some sort of action. Millennials don’t just want to be handed information. They want to interact and be involved. This could include be live polling, games, check-ins, networking and discussion boards.

Short and Sweet
The average millennial stops listening at the 30-minute mark so keep presentations short and avoid busy-looking PowerPoint slides. A great lesson comes from TED Talks: not only are the presentations a mere 18 minutes, the speakers are generally engaging and humanize their content. And let them talk. Millennials are active participants so they want to be heard. Before a presentation, ask them what they want to hear about. Allowing them the opportunity to voice their interests gives you the ability to craft a keynote that is important to them.

Network, Network, Network
Allow ample time for networking. If there’s one thing millennials are really good at, it’s networking. They do it all the time on LinkedIn, Facebook and Twitter. They crave the chance to meet people.

Experience of a Lifetime
Millennials want to be more than spectators; they want to be a part of experiences. In other words, don’t talk at them about your brand. Instead, infuse them into your brand. You’ll be pleased to know that by practicing this, millennials will carry out marketing and promotions of your brand for you. How? There are a number of ways to do this…let them take photos of themselves with your brand and post it on Instagram. Or let them play with your brand physically. Live demonstrations are also more interesting than diagrams and charts.

How have you engaged your millennial audience?

InVision Communications Acquires PS Communications

(01/29/15) InVision Communications (IVC) is pleased to announce the acquisition of Burlingame, CA-based PS Communications (PSC) as of January 1, 2015.

Formed in 1992, PSC develops and produces communications programs for some of the world’s leading companies such as Clorox, Brocade, Treasury Wines and Rohde and Schwartz. Projects typically include staging, video and digital media.

Formed in 1991, IVC creates engaging experiences that inspire lasting results for their clients. Services include strategy and content development, creative and technical services, digital and social media development and production support for some of the best known and respected brands. IVC’s partial client list includes: Oracle, Genentech, EMC, Caterpillar, Shaklee and Williams-Sonoma, Inc.

“The acquisition of PS Communications allows us to strategically broaden our client base and grow our revenue with a small, yet highly successful company with which we share many common values, but focuses on smaller projects that it executes very efficiently. This synergy will allow InVision to pursue larger scale projects, and refer smaller ones to PSC, where they will be handled expertly,” said Rod Mickels Co-founder and CEO of InVision.

“The decision to become part of InVision allows us to extend to our clients a broader array of products and services, while still providing the highest level of personal attention that they have come to expect from us. This truly a win-win for PSC and our clients,” added Phil Schwenk, Founder and President, PS Communications.

PS Communications will operate as a branch of InVision and will retain its offices in Burlingame, CA in order to ensure complete continuity of operations and services.

For more information, please contact:
Keith Harband, Marketing Director, InVision Communications
KHarband@IV.com
Direct: 925-280-7893
www.iv.com