Daily Archives: April 3, 2015

Biopharmaceutical Company National Sales Meeting

Attendees: 300 Location: Hyatt Regency, Huntington Beach, CA This biopharmaceutical company’s 2014 National Sales Meeting (NSM) represented several notable “firsts.” On our side, it was InVision’s first project with them. On theirs, the meeting was an inaugural address to the … Continue reading

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How to Build an Attendee Journey

Remember what it’s like to be an attendee of an event? You’re a spectator, watching and listening, hoping to walk away with some sort of call-to-action. Maybe it’s putting the information you learned into use or feeling more motivated to … Continue reading

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Eye-Tracking Technology Meets B2B Event Conferences

  For most of us, we experience our life visually. What we see is one of the primary ways we gather information. But what we might not be consciously aware of is that our brain ultimately decides what we choose … Continue reading

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