NSM is a chance for our biopharmaceutical client to celebrate its sale representatives and their accomplishments as well as introduce companywide goals for the year. We knew just where to start – the patient.
To create a memorable and uplifting experience, we pulled our event theme from the company’s tagline – as a hashtag. For the first time in the event’s history, the theme became a conduit to audience interaction during the meeting, as representatives were encouraged to share their thoughts and actions onscreen in a comments feed. Most importantly, the theme allowed us to introduce patient stories to show how the company impacts real patients. Our opening speaker, a 15-year-old heart transplant patient sharing her incredible story, was the clear highlight of the event. She was charm, confidence and charisma personified, and her message touched every person in the room. She also served as the emcee for the other patient presenters to tell their emotional stories of recovery and wellness. It was an emotional high point, from the opening session through departure, and reinforced the core mission of the business.