A Winning Strategy: InVision Expands Capabilities with Key New Hire

WALNUT CREEK, CA—InVision is pleased to announce the latest addition to its growing Strategic Services Group (SSG), Senior Engagement Strategist Heather McCormick. “We are excited to have Heather on board. She brings a tremendous breadth of expertise to our strategy practice, allowing us to deepen the kinds of programs we’re able to offer our clients,” said Nicole Bojic, Group Executive, SSG.

Heather McCormick, Senior Engagement Strategist

With 25 years of experience in the strategy world, Heather will focus on internal management and communication dynamics across InVision’s client roster, enhancing the company’s ability to drive audience acquisition, brand value and revenue growth for its valued clients. Prior to joining InVision, Heather developed strategic audience engagement programs for AAA, and served as a database strategist and marketer for leading publications including Harvard Business Review, Inc. Magazine and Autoweek.

Rod Mickels, InVision’s co-founder and CEO elaborated, “We’re continuing to add amazing talent to our team and expand our capabilities to offer more holistic, strategically grounded solutions to our clients. We’re delighted to welcome Heather on board.”

About InVision
Founded in 1991 by Rod Mickels and Drew Hagen, InVision is a leading full-service engagement agency providing best-in-class business communications solutions via a dynamic blend of strategy, technology, analytics, creative and production excellence. We are proud to partner with some of the world’s most respected companies as we bring their brands to life through product launches, global sales conferences, employee training programs, change management initiatives and much more. For more information, contact us at info@iv.com.