Author Archives: InVision Blogger

Make the B2B buying process easier for your customers—and for you.

“77% of buyers agree that purchasing has become very complex and difficult.”SOURCE: 2019, Gartner, Marketing-Fueled Buyer Enablementt According to Brent Adamson, Distinguished VP, Advisory, Gartner, “The hardest part of B2B solutions isn’t selling them, but buying them. Today’s buying journey … Continue reading

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Cross-training Builds B2B Muscle

Best practice: Integrate cross-category experience for greater impact. Athletes benefit from cross-training; exercising different muscles gives you greater overall strength, endurance and flexibility. It’s the same in business. Gaining experience across different verticals allows teams to expand their ways of … Continue reading

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The Value of Integration

When it comes to providing integrated solutions, we carefully consider how to balance these three critical needs: The business need, the program need, and the audience need. At the intersection of these needs lies the ‘sweet spot’—an opportunity to maximize … Continue reading

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Taking an Integrated Approach

(Download PDF) Filling 3 Key Needs At our core, we believe engagements are most effective when they drive action and modify behaviors. This is why we take an integrated approach to our solutions. There are three critical components one must … Continue reading

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A Note from Our Founders

We founded InVision with a specific goal: to provide superior customer service, inventive thinking, and industry-leading production execution while being “good people” in business and in life. Unwavering commitment to this principle has been a driving force of our continued … Continue reading

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Make Change: The Event Evolution is Here

By, Tracy Verrett, Director of Marketing and Brand Development The concept we know as an event—the unification of people around a shared experience—is an old idea; one with roots extending through the course of history. Be it cave men planning … Continue reading

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Tips for Improving Your Audience Acquisition Through Better Emails

By Nicole Bojic, Group Executive, Strategic Solutions Group We all know that email marketing and your event website are two of the primary workhorses in any audience acquisition strategy. But in a world where people receive hundreds of emails a … Continue reading

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Improve Your Audience Acquisition Strategy with Actionable Insights from Event Data

By Nicole Bojic, Group Executive, Strategic Solutions Group Your audience acquisition strategy is just begging to be improved with data-driven insights. If you’re looking to attract a new or expanded audience, this article is for you. And, if you’ve been … Continue reading

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Top 10 Questions to Ask When Evaluating an Audience Acquisition Partner

By Nicole Bojic, Group Executive, Strategic Solutions Group Acquiring the right audience for your event may be one of the most important elements to achieving event success. But it’s not as easy as it used to be, especially with a … Continue reading

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Top 8 Audience Acquisition Tactics for 2019

By Nicole Bojic, Group Executive, Strategic Solutions Group For decades organizations marketed their events in print advertising—mostly in trade journals—or through word of mouth, processing the resulting registrations by fax or business reply card. Then email and the Web came … Continue reading

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