For this high-profile electronics and technology trade show, Cisco needed to create a compelling presentation for CEO John Chambers that made Cisco stand out as a non-consumer electronics company. Cisco needed a team that understood its culture in order to excite a different audience than usual. The presentation also needed to deliver a relevant and engaging message to a large collection of these consumer electronics professionals.
Know Your Audience
Cisco, as a non-traditional consumer electronics company, needed to make a major splash. CES was their opportunity to get in front of a highly discerning audience: major companies, industry professionals and the press. We knew that both the message and the delivery method were critical, and went straight to work.
After many years of working with Cisco, we feel like an extension of their team. Cisco and IVC, as well as IVC’s sister company CXG (Collective Experience Group), came together to devise a highly effective approach.
We collaborated with Cisco at every stage: presentation strategy, messaging, creative development, content development and creative direction. The result: an outstanding and highly informative and entertaining presentation that was the talk of CES.
Design with Purpose
We devised a robust communications strategy in order to make the idea of “The Internet of Everything” (IOE) understandable and relevant to the common man. We created a visual presentation that used humor, storytelling and walk-ons to tell the story of how “The Internet of Everything Changes Everything for Everyone.”
Live walk-ons included actress and comedienne Sarah Silverman, author/photographer Rick Smolan, Vice Mayor of Barcelona Antoni Vives and ATT Mobility President Ralph de la Vega to convey and reinforce the message.
We also developed an opening video that showed off “IOE” and how it will affect the average person in the future. The video starred Sarah Silverman as her future and current selves.
The stakes were high and the messages were big. The presentation addressed Cisco’s leadership and innovation, capitalizing on future growth, strengthening partnerships and more.
Measuring for Success
From an external standpoint, the presentation was clearly the hit of CES, garnering tremendous positive press for both Chambers and Cisco. Internally the halo effect of success was equally strong. The Cisco Communications and Strategy team won the John Chamber’s Chairman’s Award for what we collectively contributed to CES.
“Among the 2014 keynote speakers, one stood out as offering valuable lessons for anyone who wants to improve their very next presentation or to become a better public speakers: Cisco CEO John Chambers.” − Forbes.com