Author Archives: InVision

Cisco Consumer Electronics Show (John Chambers) 2014

For this high-profile electronics and technology trade show, Cisco needed to create a compelling presentation for CEO John Chambers that made Cisco stand out as a non-consumer electronics company. Cisco needed a team that understood its culture in order to … Continue reading

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If This, Then That – Say What?

Have you heard of IFTTT? No, we didn’t fall asleep on our keyboard… it’s an app that connects two apps or services into a personalized recipe of delight. For example, let’s say you want to remind yourself to take out … Continue reading

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The “Selfie” Phenomena Exposed

Photo by Lisa Rose (courtesy of Biz Bash site) I’m the first to admit that I did not understand the “selfie” craze. I found it narcissistic, attention-seeking and silly… but then I realized, hey! This is PERFECT for brand marketing. … Continue reading

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Times They are A-Changin’

Recently, Facebook has had to make some interesting choices – notably, to limit unpaid brand presence on their ever-more popular newsfeed. It makes sense. According to a study by Ogilvy, organic reach has dropped for branded Facebook pages by nearly … Continue reading

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How the Cookie Crumbles

3D printing has been around for years, and, as with all technologies, it’s improving as we speak. At SXSW, though, Oreo teamed up with Mondelez International to demonstrate a curious new frontier for the next gen printing technology: edible delights. … Continue reading

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What All the Fuss Is Really About

A few weeks ago, I was shopping for gifts in the Union Square, San Francisco. This area is always filled with exciting events, but this weekend was unusually busy. With a female-dominant crowd throughout, I asked what all of the … Continue reading

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It’s All in the Presentation

Top Chef is a ritual in my household. It’s far more than just beautiful food – it has everything. Drama. Suspense. Creative improvisation. Champions and come-back-kids. Live polling. And viewer-based voting in the parallel web series Last Chance Kitchen. What … Continue reading

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IVC News – March 2014

We’d like to welcome Stacey Gromlich to InVision as Account Manager in New York! Want to work here? We are currently looking to hire a WCAccount Executive, WC Client Services Coordinator, a CHI Account Executive and NY Receptionist/Facilities Coordinator. Check … Continue reading

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Williams Sonoma GMC 2013

Williams-Sonoma, Inc. Attendees: 1,000 Location: Scottsdale, AZ   In all of our work together, it’s the longevity of our partnership with Williams-Sonoma, Inc. that we cherish most. We’ve built an incredible level of trust in that time. Some members of … Continue reading

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Getting to “Why”

This month, Angie Smith, Director of Client Solutions and Marketing, and I headed to Event Tech in Las Vegas to deliver a presentation on “Developing a Successful Event Playbook.” Our presentation really wasn’t about the tactics and platforms used in … Continue reading

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