Category Archives: Attendee Careabouts Series

#5 of The 5 Universal Desires of an Event Attendee “What I Want” – Don’t Be Boring!

By Jimmy Verrett, Senior Creative Strategist, InVision Communications And now we come to the final installment of the series, “What I Want.” Together, we’ve explored four of the five basic desires or “care-abouts” that I suggest corporate event attendees share: 1. Know … Continue reading

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#4 of The 5 Universal Desires of an Event Attendee “What I Want” – Reward My Investment

By Jimmy Verrett, Senior Creative Strategist, InVision Communications We’ve been exploring the five basic desires or “care-abouts” that all attendees share—across industries, roles and types of events. In our previous article, “Optimize My Time,” we revealed the value of efficiency, and how … Continue reading

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#3 of The 5 Universal Desires of an Event Attendee “What I Want” – Optimize My Time

By Jimmy Verrett, Senior Creative Strategist, InVision Communications Welcome back to “What I Want.” In this five-part series, we’re examining the notion that event attendees share five basic desires or “care-abouts” that are universal across industries, roles and types of events. In … Continue reading

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#2 of The 5 Universal Desires of an Event Attendee “What I Want” – Care About What I Care About

By Jimmy Verrett, Senior Creative Strategist, InVision Communications Welcome to part two of our five-part series, “What I Want.” In this series, we’re examining the notion that event attendees share five basic desires or “care-abouts” that are universal across industries, roles and … Continue reading

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#1 of The 5 Universal Desires of an Event Attendee “What I Want” – Know Who I Am

By Jimmy Verrett, Senior Creative Strategist, InVision Communications Every program we create and produce at InVision is unique. And of course, every individual at every event is exactly that: an individual. But, as it turns out, whether that individual is an … Continue reading

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