Category Archives: Cool Technology and Trends

Brand Storytelling Through Film

(Download PDF Version: Brand Storytelling Through Film) Event attendees look for experiences that deepen trust and appreciation of the brand. Successful creative has to generate honest communication or we risk turning off audiences. So to sustain competitive advantage, businesses must become … Continue reading

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Sweatworking: A Healthy Way to Network

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Five B2B Engagement Tactics

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Millennials: Same Goals, New Methods

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Location Tracking Brings Event Planners Real-Time Data

Photo Credit from psfk As experiential marketers, we are constantly looking for new ways to gather data at our events that will help us measure the success and engagement level of our attendees. One effective solution marketers are adopting are location-tracking … Continue reading

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Eye-Tracking Technology Meets B2B Event Conferences

  For most of us, we experience our life visually. What we see is one of the primary ways we gather information. But what we might not be consciously aware of is that our brain ultimately decides what we choose … Continue reading

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It’s a Bird! It’s a…Drone?

Photo Credit: http://blog.grabcad.com/blog/2011/06/14/festo-smartbird/ Drones “flew” off the shelves during the 2014 holidays as more and more technology enthusiasts opened their wallets to purchase some of the most talked-about models. It won’t be long until we start to see more and … Continue reading

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It’s All in the Wrist

Photo Credit: (Reuters/Stephen Lam) All everyone has been talking about lately is Apple’s new interactive Watch coming out early 2015. And, of course, they didn’t just make one watch. That would’ve been too simple. Instead, they made three watches: Apple … Continue reading

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If This, Then That – Say What?

Have you heard of IFTTT? No, we didn’t fall asleep on our keyboard… it’s an app that connects two apps or services into a personalized recipe of delight. For example, let’s say you want to remind yourself to take out … Continue reading

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Times They are A-Changin’

Recently, Facebook has had to make some interesting choices – notably, to limit unpaid brand presence on their ever-more popular newsfeed. It makes sense. According to a study by Ogilvy, organic reach has dropped for branded Facebook pages by nearly … Continue reading

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