Category Archives: How IVCee IT

How to Build an Attendee Journey

Remember what it’s like to be an attendee of an event? You’re a spectator, watching and listening, hoping to walk away with some sort of call-to-action. Maybe it’s putting the information you learned into use or feeling more motivated to … Continue reading

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Talkin’ ‘Bout My Generation

  It’s no secret that the attention span of the average B2B attendee is shrinking. And why shouldn’t it? With increasing access of mobile phones and Internet, we have access to massive amounts of data and information flowing through our … Continue reading

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Build It and They Will Come

      Visionary Walt Disney was a smart man and a master of both observation and action. One of the most powerful lessons he taught was, “You don’t build it for yourself. You know what the people want and … Continue reading

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The “Selfie” Phenomena Exposed

Photo by Lisa Rose (courtesy of Biz Bash site) I’m the first to admit that I did not understand the “selfie” craze. I found it narcissistic, attention-seeking and silly… but then I realized, hey! This is PERFECT for brand marketing. … Continue reading

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What All the Fuss Is Really About

A few weeks ago, I was shopping for gifts in the Union Square, San Francisco. This area is always filled with exciting events, but this weekend was unusually busy. With a female-dominant crowd throughout, I asked what all of the … Continue reading

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It’s All in the Presentation

Top Chef is a ritual in my household. It’s far more than just beautiful food – it has everything. Drama. Suspense. Creative improvisation. Champions and come-back-kids. Live polling. And viewer-based voting in the parallel web series Last Chance Kitchen. What … Continue reading

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Getting to “Why”

This month, Angie Smith, Director of Client Solutions and Marketing, and I headed to Event Tech in Las Vegas to deliver a presentation on “Developing a Successful Event Playbook.” Our presentation really wasn’t about the tactics and platforms used in … Continue reading

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If it’s not broken, break it

I share this month’s “How IVC-ee” article a mere 5 hours after hosting 15 of InVision’s top-tier clients for an experiential event in New York City. As each client shared a final thought to close the program’s discussion, one idea … Continue reading

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Face Time

The past few years have seen cuts in spending that are now turning around; business travel is back up, as are live meetings. Some recession-era changes were spurred on by dollars alone, but they offered important lessons that endure even … Continue reading

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Tips on Reinventing Your Brand

Reinventing your brand can be a scary thing. What if it turns off your current customers? What if it fails? What if you look silly? But as times change and as the market becomes more competitive, taking that leap may … Continue reading

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