Category Archives: Thought Leadership

CCO Viewpoint: What Was New is New Again

Drew Hagen, Co-Founder and Chief Culture Officer, InVision Communications In the news last week, wedged between stories on the latest political gaffes, alligators climbing fences in Florida (oh, Florida) and stock market swings, there was a story about a coalition … Continue reading

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Breaking Through the Noise With Unique Brand Experiences

How Unique Brand Experiences Can Break Through the Noise With companies now going through two or three transformations a year, our clients tell us the same thing: Competing for attention in a noisy world is extremely challenging.  Customers, partners, and employees are bombarded … Continue reading

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Getting Supercharged Creative from your Agency

“Cold Dead Fish” or “Sushi?” By Jimmy Verrett, Senior Creative Strategist, InVision Communications “Creative,” (to paraphrase a well-worn phrase), “I can’t tell you what it is, but I know it when I see it.” Defining “creative” (as a noun) is … Continue reading

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Make the B2B buying process easier for your customers—and for you.

“77% of buyers agree that purchasing has become very complex and difficult.”SOURCE: 2019, Gartner, Marketing-Fueled Buyer Enablementt According to Brent Adamson, Distinguished VP, Advisory, Gartner, “The hardest part of B2B solutions isn’t selling them, but buying them. Today’s buying journey … Continue reading

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Cross-training Builds B2B Muscle

Best practice: Integrate cross-category experience for greater impact. Athletes benefit from cross-training; exercising different muscles gives you greater overall strength, endurance and flexibility. It’s the same in business. Gaining experience across different verticals allows teams to expand their ways of … Continue reading

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Make Change: The Event Evolution is Here

By, Tracy Verrett, Director of Marketing and Brand Development The concept we know as an event—the unification of people around a shared experience—is an old idea; one with roots extending through the course of history. Be it cave men planning … Continue reading

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