Location: Hyatt Regency, Huntington Beach, CA
This biopharmaceutical company’s 2014 National Sales Meeting (NSM) represented several notable “firsts.” On our side, it was InVision’s first project with them. On theirs, the meeting was an inaugural address to the sales team on the heels of a recent acquisition. In the course of several months, we all learned a lot about what’s at the heart of the company’s culture, no matter what changes they face – and even more about the wide horizon of opportunity ahead of them.
Know Your Audience and Objectives
Their organization is different. It’s widely admired for its products, people and unique culture. So the acquisition by a larger company brought about a lot of questions for both employees and our project team – especially since it was announced midway through our planning process. To establish clear, collective objectives, we organized a half-day work session for all key stakeholders, locking ourselves in a room to map out the core messages for the event. Together we arrived at a singular, critical takeaway: that while there’s change ahead, the culture and values are still essential, and that the days to come will be filled with incredible possibility.
Design with Purpose
We handled everything from signage and logistics up through messaging and presentation development, integrating the theme throughout the event from top to bottom. That theme, “Our Journey Forward,” didn’t end with guest speaker Allison Massari’s personal path from a near-death experience to life as an artist. It also came to life in the opening media module, the highly visual presentations by execs from both franchises, the awards night, the many concurrent breakouts (18, at one point!) and the in-between messages delivered through InVision’s proprietary E3 mobile app. That customized app – which had a phenomenal 90% of attendees as active users – offered pre-communications, onsite surveys, in-session polling and a competitive Scavenger Hunt that kept attendees engaged and kept “Our Journey Forward” top of mind throughout the experience. The meeting culminated in a live performance by Train, including a special VIP backstage experience for the E3 mobile app competition winners.
Measure for Success
Because our direct clients were the top execs, we were very hands-on throughout the entire process and quickly became an extension of their internal team. They expressed gratitude at every stage of the planning process through onsite execution. With the audience, the verbatim speak for themselves. Our attendee survey came back with quotes like, “One of my favorite meetings of all time,” and “Motivating, interactive and inspirational – a great way to start the year.” And, since we developed the presentations, messages and content, we were absolutely thrilled to hear this: “Excellent meeting, with tight, to-the-point presentations.”