Shaklee Live Global Conference

8785 Shaklee Global Live

 

Attendees: 4,000
Location: Long Beach Convention Center, CA

Our client is passionate about their business – and Shaklee Live is their chance to build on that enthusiasm and motivate their sales force for the year ahead. The annual, global conference brings together distributors for four days of celebration, recognition, training and networking. InVision was chosen to elevate the experience to a whole new level.

Know Your Audience and Objectives
In early 2014, we competed with several alternative vendors and ultimately earned the business, replacing a 10-year incumbent. While we have deep institutional knowledge of the direct selling world from a number of our senior executives, it was important we understood clearly Shaklee’s unique direct selling business and their distributor audience. Our diligence was fast and thorough with our Account Manager actually becoming a Shaklee representative to experience life as a distributor.

While Shaklee is a new client and direct selling is a new market for InVision, it was even newer for key members of their senior management team. The President had come from outside the industry and had been there just a year. The CMO also came from outside the industry and had only arrived a few months before the event. And, our primary VP contact, while experienced in the industry, was new to the company as well. All of us locked arms and thoroughly embraced the challenge – teaching, supporting, advising, guiding and executing the strategy, content, creative and production processes.

Many distributors had attended Shaklee Live for decades, but with the company starting to attract newer, younger yet equally passionate distributors, it was our job to create an event that resonated with every Shaklee Live attendee regardless of age or tenure.

Design with Purpose
2014 was an exciting, building year for our client. During the event they introduced four new products and were committed to WOWing their distributors; it was the tenth anniversary of their change in ownership and both sales and spirits were soaring. To support their ambitions we introduced a number of new elements, which included transforming the enormous convention center arena into a compelling, interactive environment. The 100-foot-wide screen featured larger-than-life graphics and used iMag to enhance speaker presentations and create a powerful attendee experience.

As CEO Roger Barnett entered, we introduced him with his go-to song, “Start Me Up” by the Rolling Stones…with a twist. His son Spencer performed the iconic, opening strains live on-stage, which set an electric ambiance that carried throughout the event. The entertainment was also a big hit, with performances (and a sing-a-long) from recording artist, Jewel and an uplifting appearance by journalist and former State of California First Lady, Maria Shriver.

Measure for Success
We’ve had a great relationship with our clients from day one, and the success of this year’s Shaklee Live solidified our bond. The sign up rate for our proprietary, Shaklee-customized mobile app was tremendous, and higher than expected – nearly 3,000 of the 4,000 attendees signed up to participate and gave us 31,000 “likes” during the four-day event.

Anecdotally, our clients were thrilled with the outcome and our management of a very tight budget. CEO Roger Barnett even thanked us from the stage, and the follow-up feedback summed it up nicely: “Many thanks for your team’s efforts to deliver with excellence. We appreciate the expertise and all of your support in delivering our best possible ‘Live’ experience!

Posted in Case Study | Tagged , , , | Comments Off on Shaklee Live Global Conference

It’s a Bird! It’s a…Drone?

SmartBird

Photo Credit: http://blog.grabcad.com/blog/2011/06/14/festo-smartbird/

Drones “flew” off the shelves during the 2014 holidays as more and more technology enthusiasts opened their wallets to purchase some of the most talked-about models.

It won’t be long until we start to see more and more of these flying drones with integrated video camera technology in the B2B events space to capture a different point of view of the audience experience. Using a birds-eye view, drones deliver a valuable perspective for marketers to see where their attendees are and what they are doing. It’s certainly a different kind of data gathering, but undoubtedly a priceless one because you can capture attendee emotions and reactions to your tradeshow floor or general session, as well as note which areas or booths have the most traffic.

Not a fan of insect-looking creatures flying around your venue? What if it looked and flew just like an actual bird? The SmartBird (an autonomous ornithopter utilizing bionic technology, if you want to impress your friends) was first introduced in 2011 and caused quite a stir in its beauty and agility. How incredible will your walk-in be with these beautiful herring gull-inspired birds flying around your ballroom ceilings?

Flying drones are not only attractive to watch but can get your attendees involved with some added fun. At CES 2015, Nixie was introduced as a wearable bracelet drone that flew away from your wrist to snap a picture of you from a further and higher distance. Essentially, it’s a huge upgrade from your selfie stick. Instead of capturing your face and maybe a little bit of background, Nixie provides a wider view of you and the surrounding environment.

These drones are approaching fast. I, for one, am excited to see where they land.

 

Posted in Cool Technology and Trends | Tagged , , , , , | Comments Off on It’s a Bird! It’s a…Drone?

Talkin’ ‘Bout My Generation

Millennials

 

It’s no secret that the attention span of the average B2B attendee is shrinking. And why shouldn’t it? With increasing access of mobile phones and Internet, we have access to massive amounts of data and information flowing through our fingertips with every tap of our mobile devices. Additionally, the audience demographics are shifting as more millennials take their seats in general sessions. The millennial generation is significantly more connected to technology than any before them, so the way they consume information will be unlike generations past. And don’t always assume that “millennial” is based on age; the definition also includes habits and lifestyle. A 56-year-old can very well have adopted millennial behaviors.

So how can we engage this rapidly growing audience of millennials? It’s likely you already know some of these tips. It’s more important to start doing them.

Rise Above the Noise
With so much going on (technology, social media, etc.) you’re going to have to do something that grabs their attention. As a tech-savvy group, an easy way to engage a millennial is to bring a digital solution to your event. Millennials love to connect with people and interact on the cloud. Take advantage of the device they are already carrying and use it to communicate your messages and connect them to your brand. Whether it’s adding a mobile app or introducing gamification based on your brand, make sure it’s relevant and serves a clear purpose… and more importantly, that it has some sort of action. Millennials don’t just want to be handed information. They want to interact and be involved. This could include be live polling, games, check-ins, networking and discussion boards.

Short and Sweet
The average millennial stops listening at the 30-minute mark so keep presentations short and avoid busy-looking PowerPoint slides. A great lesson comes from TED Talks: not only are the presentations a mere 18 minutes, the speakers are generally engaging and humanize their content. And let them talk. Millennials are active participants so they want to be heard. Before a presentation, ask them what they want to hear about. Allowing them the opportunity to voice their interests gives you the ability to craft a keynote that is important to them.

Network, Network, Network
Allow ample time for networking. If there’s one thing millennials are really good at, it’s networking. They do it all the time on LinkedIn, Facebook and Twitter. They crave the chance to meet people.

Experience of a Lifetime
Millennials want to be more than spectators; they want to be a part of experiences. In other words, don’t talk at them about your brand. Instead, infuse them into your brand. You’ll be pleased to know that by practicing this, millennials will carry out marketing and promotions of your brand for you. How? There are a number of ways to do this…let them take photos of themselves with your brand and post it on Instagram. Or let them play with your brand physically. Live demonstrations are also more interesting than diagrams and charts.

How have you engaged your millennial audience?

Posted in How IVCee IT | Tagged , | Comments Off on Talkin’ ‘Bout My Generation

InVision Communications Acquires PS Communications

(01/29/15) InVision Communications (IVC) is pleased to announce the acquisition of Burlingame, CA-based PS Communications (PSC) as of January 1, 2015.

Formed in 1992, PSC develops and produces communications programs for some of the world’s leading companies such as Clorox, Brocade, Treasury Wines and Rohde and Schwartz. Projects typically include staging, video and digital media.

Formed in 1991, IVC creates engaging experiences that inspire lasting results for their clients. Services include strategy and content development, creative and technical services, digital and social media development and production support for some of the best known and respected brands. IVC’s partial client list includes: Oracle, Genentech, EMC, Caterpillar, Shaklee and Williams-Sonoma, Inc.

“The acquisition of PS Communications allows us to strategically broaden our client base and grow our revenue with a small, yet highly successful company with which we share many common values, but focuses on smaller projects that it executes very efficiently. This synergy will allow InVision to pursue larger scale projects, and refer smaller ones to PSC, where they will be handled expertly,” said Rod Mickels Co-founder and CEO of InVision.

“The decision to become part of InVision allows us to extend to our clients a broader array of products and services, while still providing the highest level of personal attention that they have come to expect from us. This truly a win-win for PSC and our clients,” added Phil Schwenk, Founder and President, PS Communications.

PS Communications will operate as a branch of InVision and will retain its offices in Burlingame, CA in order to ensure complete continuity of operations and services.

For more information, please contact:
Keith Harband, Marketing Director, InVision Communications
KHarband@IV.com
Direct: 925-280-7893
www.iv.com

 

Posted in Case Study | Comments Off on InVision Communications Acquires PS Communications

Pumpkin Pie Smoothie Recipe

IVC_Blogazine buttons_SmoothieIVC_Blogazine buttons_Turkey

Posted in Miscellaneous | Comments Off on Pumpkin Pie Smoothie Recipe

Freescale Technology Forum (FTG) Americas

DSC00475

Attendees: 1,800
Location: Gaylord Texan Resort & Convention Center, Dallas, TX

Freescale has a vision for a world of connected intelligence and their annual Freescale Technology Forum is one way they’re working to make that a reality. In our eight years of working on the event, InVision has helped reinforce their position as a true thought leader and collaborator in the embedded semiconductor industry space.

Know Your Audience and Objectives
This developer’s conference gathers imaginative minds for four days of accelerated learning sessions, inspiring content and collaboration. The attendees are inventors, both independents and employees of companies who use embedded semiconductor chips in their products – so this is a heady group, always thinking and searching for new ideas. In this environment, Freescale has the opportunity to reach these developers directly, Freescale offers technical training, introduces their latest innovations and showcases their newest product success stories in industrial, consumer, and automotive technologies.

Design with Purpose
At the Freescale Technology Forum, content is always king. While Freescale developed creative for this year that would compel and excite, we worked closely with their internal team to accomplish feats of production that made it all hit home. The theme was “Making the world a smarter place.” To that end, we cooked up some smart technology of our own to help showcase theirs, including a projection-mapped screen surface and a series of automated trolleys that transported demos on- and off-stage for their reveals. Staging and clever camera work also kept up interest during product demonstrations, as did roving reporters.

Measure for Success
A milestone for the FTF’s short-term success is social media, which is monitored during and after the event – and the results were great. The spirit of the conference continued online, with numerous tweets from attendees sharing ideas, demos, interests and event highlights. After the conference, Freescale expects to see a boost in the use of their products, as a part of their longer-term event measurement.

In the short-term, we wrapped up the event with an engaged, enthusiastic audience and a happy client – and we’re all looking forward to translating the FTF experience for China and India.

Posted in Case Study | Tagged , , | Comments Off on Freescale Technology Forum (FTG) Americas

It’s All in the Wrist

Apple Watch

Photo Credit: (Reuters/Stephen Lam)

All everyone has been talking about lately is Apple’s new interactive Watch coming out early 2015. And, of course, they didn’t just make one watch. That would’ve been too simple. Instead, they made three watches: Apple Watch, Apple Sport and Apple Watch Edition. For the person who doesn’t mind wearing something on their wrist, the Apple Watch might be perfect for you.

The 38mm – 44 mm watch with retina display does almost anything imaginable. In addition to it being able to answer calls, check emails, listen to music, see photos and give directions; it also has quite a few attractive highlights.

Some Highlights

  • Sending texts with words is not the only option. You can sketch your message and your friend on the other end can watch it animate.
  • With Passbook, you can store your credit and debit cards, boarding passes and tickets – and even use your Apple Watch to pay at participating stores.
  • Apple found a way to give technology “a more human touch.” Whenever you receive an alert or notification, you will feel a tactile (but subtle) sensation.
  • You can visually see your heartbeat and actually send it to someone to show them how you feel.
  • For fitness fanatics, tracking steps, calories and your heart rate is just the start; a “Stand ring” tracks how often you’ve stood and  reminds you to move around a bit.
  • Using additional app software, you can control the temperature in your home and turn your lights on and off.

So how can we leverage the technology Apple has created into our live events? Once app developers get their hands on this, it’s only a matter of time until new apps will be created to enhance the Apple Watch experience even more: networking, gamification, data gathering and even gesture technology.

How will you use it?

Posted in Cool Technology and Trends | Comments Off on It’s All in the Wrist

Build It and They Will Come

Disney_Leadership_Lesson

 

 

 

Visionary Walt Disney was a smart man and a master of both observation and action. One of the most powerful lessons he taught was, “You don’t build it for yourself. You know what the people want and you build it for them.”

I recently read an article from the Disney Institute based on this very lesson called, Leadership Lessons from Walt Disney: Perfecting the Customer Experience.

What struck me in this article was this particular paragraph: “OK, so how can we truly know what the people want? The simple answer is to treat them as though they are guests in our own homes, and ask them face-to-face… not by a survey or on-line chat. Think about it. We would never welcome guests into our own home for a dinner party and then ‘manage the event’ from across the street, or even across the hallway. No, we would join in the mix and ask our guests what they would like to drink, or eat, or watch on television.”

In today’s technology-driven world, we rely heavily on providing feedback behind a facade, which we all call online. One could argue that people are more honest in anonymous feedback or the protection of their computer; however, face-to-face interaction makes an experience more personal and genuine. It also gives you a well-rounded, in-depth understanding of what your attendees actually want. With the right kind of people asking the questions – ones who  are unbiased and friendly – human connections can encourage people to want to talk about their feelings and perspectives. Even if you don’t have someone asking attendees questions, you can have these scouts milling around an event to hear what people are saying and observing their behavior. Being among the crowd will provide you with better actionable insight than an online survey or feedback forum ever could. It also gives you the chance to be the attendee. Only then can you experience exactly what your attendees are experiencing.

So how do you know what your attendees want? In Walt’s words: “Get out there, be willing to listen, and then institutionalize learning and continuous improvement on behalf of your customers [read: attendees].”

Posted in How IVCee IT | Tagged , | Comments Off on Build It and They Will Come

Cisco Consumer Electronics Show (John Chambers) 2014

Cisco CES 2014 - John Chambers

For this high-profile electronics and technology trade show, Cisco needed to create a compelling presentation for CEO John Chambers that made Cisco stand out as a non-consumer electronics company. Cisco needed a team that understood its culture in order to excite a different audience than usual. The presentation also needed to deliver a relevant and engaging message to a large collection of these consumer electronics professionals.

Know Your Audience
Cisco, as a non-traditional consumer electronics company, needed to make a major splash. CES was their opportunity to get in front of a highly discerning audience: major companies, industry professionals and the press. We knew that both the message and the delivery method were critical, and went straight to work.

Set Objectives
After many years of working with Cisco, we feel like an extension of their team. Cisco and IVC, as well as IVC’s sister company CXG (Collective Experience Group), came together to devise a highly effective approach.

We collaborated with Cisco at every stage: presentation strategy, messaging, creative development, content development and creative direction. The result: an outstanding and highly informative and entertaining presentation that was the talk of CES.

Design with Purpose
We devised a robust communications strategy in order to make the idea of “The Internet of Everything” (IOE) understandable and relevant to the common man. We created a visual presentation that used humor, storytelling and walk-ons to tell the story of how “The Internet of Everything Changes Everything for Everyone.”

Live walk-ons included actress and comedienne Sarah Silverman, author/photographer Rick Smolan, Vice Mayor of Barcelona Antoni Vives and ATT Mobility President Ralph de la Vega to convey and reinforce the message.

We also developed an opening video that showed off “IOE” and how it will affect the average person in the future. The video starred Sarah Silverman as her future and current selves.

The stakes were high and the messages were big. The presentation addressed Cisco’s leadership and innovation, capitalizing on future growth, strengthening partnerships and more.

Measuring for Success
From an external standpoint, the presentation was clearly the hit of CES, garnering tremendous positive press for both Chambers and Cisco. Internally the halo effect of success was equally strong. The Cisco Communications and Strategy team won the John Chamber’s Chairman’s Award for what we collectively contributed to CES.

“Among the 2014 keynote speakers, one stood out as offering valuable lessons for anyone who wants to improve their very next presentation or to become a better public speakers: Cisco CEO John Chambers.”  − Forbes.com

Posted in Case Study | Tagged , , , , | Comments Off on Cisco Consumer Electronics Show (John Chambers) 2014

If This, Then That – Say What?

IFTTT

Have you heard of IFTTT? No, we didn’t fall asleep on our keyboard… it’s an app that connects two apps or services into a personalized recipe of delight.

For example, let’s say you want to remind yourself to take out the trash on Thursday night. An average Joe would just put a reminder in his phone with a two-chime alert. But extraordinary Joe takes his app and programs it so that if it’s Thursday at 7PM, the lightbulbs in his house will start flashing red in every room to remind him that it’s time to take the garbage out. Now granted, extraordinary Joe has WiFi programmable lightbulbs, but this example goes to show just how extensive the app can get with what you want it to do.

And if you need help coming up with your own recipes, IFTTT has a list for you to use and become inspired by its capabilities

 

Posted in Cool Technology and Trends | Tagged | Comments Off on If This, Then That – Say What?