Webinar Available On-Demand: “How to Build a Personal Brand Using Social Media”

In case you missed Dennis Shiao’s How To Build a Personal Brand Using Social Media webinar held on May 9th, you can watch it on-demand!

IVC News – May 2012

  • Check out IVC’s newest website page highlighting some of our best video and media projects. Are you using media to its fullest capabilities?
  • Join IVC on May 5th in San Francisco for the annual National Brain Tumor Walk! If you can’t make it, please donate here: Team Toast
  • Join IVC on May 19th in Walnut Creek, CA for the Contra Costa Crisis Center Walkathon. We will have our own station, taking photos and more! To walk, sponsor or if you need more information, please visit the website.
  • IVC’s New York office is helping celebrate CoreMedia’s 20th Anniversary by producing an event at the Hammerstein ballroom in New York for 1,000 people to benefit Good Tidings. Rock band O.A.R. is headlining with cameo appearances on video by C.C. Sabathia and Kerri Walsh.
  • Rod Mickels is guest speaking at the 12th Annual Small Business Awards Luncheon on May 4th from 11am – 1:30pm. The awards luncheon honors small business owners selected by the Chambers of Commerce throughout Contra Costa County.

DISCOVERED! Like, Totally Drawsome

As an avid doodler, I was thrilled to discover my new favorite app – Draw Something. It’s Pictionary for the digital age. I can’t help but smile every time I guess a word correctly, and the app replies encouragingly, “Drawsome!”

Now how can I convince you, and myself, that this is not a total waste of time? Because it is a bonding experience! I’ve been able to connect with friends of all ages, family, and even colleagues with this new form of communication – using simply a fingertip and a phone (it also works with an iPad for much more detailed drawings). You can even chat with your friends – and I usually find that we throw friendly jabs or kudos. It’s cool to upgrade to the enhanced color palette – you can pay for “free” using earned coins – and the colorful array is worth every coin.

There are so many layers of entertainment – Drawing is fun. Guessing is fun. Even watching your friends try to unscramble the letters to come up with the answer…that is fun. I wonder sometimes if this will create a whole new language. That being said, there can be so many misinterpretations, misunderstandings, miscommunications… they say that email and the digital age confuses direct communication. Now imagine trying to successfully communicate, or to get your message across, using just your finger as a paintbrush. Add the many levels of artistry, and it can be a challenge to come up with even the simplest of sketches.

I imagine that these virtual canvases are our modern day Caves of Lascaux – our simplistic drawings come to life and then just as quickly, they disappear. Perhaps one day, anthropologists will dig thru these digital doodles and our “masterpieces” will be uncovered – revealing a snapshot of life in 2012. This week’s creative challenges: Mirror…Travolta…Godzilla…

I vote for skipping the ads, and paying the $1 fee, but try it for free. If I were to draw my feelings for this add, I would draw a big fat heart because I simply love, love, love to Draw Something.

 Megan Majestic, Operations, InVision


Hello everyone! I spent the last two weeks touring college campuses with my daughter. We traveled from New York to Georgia on the east coast and from San Francisco to San Diego in California. Needless to say, this is some of the most beautiful scenery in the country.

We had countless opportunities to take pictures against beautiful scenic backdrops. But we forgot our DSLR and only had iPhones to shoot with. The problem when taking those kinds of pictures with an iPhone is that the subject is always underexposed against the backdrop. Those beautiful images you imagine never quite live up to the reality.

Rod, our CEO, suggested a new app.  It is called Pro HDR and it works miracles. What it does is that it takes two photos. One photo exposes the subject and the other one for the backdrop. It then combines them into one beautifully exposed photo. The only challenge is that it takes a few seconds to complete the process. The subject and photographer must stay very still to make it work. It takes a bit of practice but it’s worth it!

Renee Miller, General Manager, NY, InVision

DISCOVERED! Pican Restaurant Gets 5 Stars

I encourage you to head to Pican Restaurant located in Oakland, CA. This fantastic Southern spot near the Paramount Theatre boasts terrific upscale soul food with great ambiance. The food is richly decadent and the drinks are unique. I recommend drinking a Black Hand: bourbon, basil, balsamic syrup and ginger beer. DELICIOUS! My only warning is: Do NOT go while dieting.

Jennifer Smart, Account Manager, InVision

DISCOVERED! Improve Your Health

First, a disclaimer: I am not a doctor or nutritionist!

I am, however, someone interested in natural ways to improve health. Many years ago – about 30 – before the internet and Google came along, I was stricken with an autoimmune disease called ankylosing spondylitis, an arthritic inflammation of my sacroiliac joints.  It was painful and debilitating and went undiagnosed for a miserable year and a half.  At that point, a doctor at NY’s Hospital for Special Surgery, Leon Root, diagnosed my condition and was despondent to tell me there was absolutely nothing to do about it.

The next day my luck changed!  I encountered a friend who, coincidently, had just heard of AS the day before for the first time… in fact, she couldn’t remember the name until I said it (it is a mouthful).

She had been listening to a talk show hosted by a nutritionist named Carlton Fredericks.  He had a guest on named Norman Cousins, who suffered from ankylosing spondylitis and pursued a treatment regimen that gave him great relief. It worked for me too and for several people I’ve mentioned it to after hearing them complaining about arthritic symptoms: stiffness and soreness in the joints.

There are few things to compete with the feeling of bringing people relief of severe pain, so I pass this secret on to you in the hopes it will not remain a secret to people you know who might benefit.

I went on a nightshade free diet and within 2 weeks, I was cured!  No potatoes, no tomatoes, no peppers and no eggplant.

There is no guarantee it will work, but it’s easy enough to try and nothing short of a miracle for those cured by it.  Let me know!

Fred Bailey, Director of Sales, New York, InVision

DISCOVERED! Interest in Pinterest

I’ve recently developed a new obsession with Pinterest. Now, for those of you unfamiliar with Pinterest, I’ll give you the low-down. For all intents and purposes, Pinterest is a virtual pin board. Remember back in the day when you would dog-ear a page in a recipe book, or rip out a page from a magazine that was showing off the newest trends? Well, now you can do all that and more in one, convenient online spot.

You can create pin boards – as many as you want – and you can organize them by categories of your choosing (e.g. recipes, style, party/event ideas, health/fitness, technology, etc. – the possibilities are endless). Then, you can electronically “pin” webpages you come across to their respective pin boards and voilà, that page is neatly organized and easy to retrieve at a later date. One way you can add webpages to your pin-board is by exploring the Pinterest site. It is full of the pins of friends whom you are “following” as well as public pins from other avid users. Additionally, you can attach a “Pin It” icon to the top of your web browser and click on it whenever you see a webpage that catches your eye. My personal favorite is the Pinterest App on my iPhone. It is extremely convenient while I wait in line at the airport; traveling to one of the many destinations InVision serves its clients.

I currently have 15 boards. My food recipe board, which I’ve entitled, “Yummy,” has received the most traffic so far. At this time, I have 171 recipes for food and cocktails that I’ve come across on the site. Now, anyone who knows me knows that I’m not necessarily the next Julia Child. I mean, after all, I do live in New York where kitchens are the size of closets and ovens are commonly used for extra storage. However, in the two months I’ve had my Pinterest account, I have made more recipes from my pin-board than I’ve made from any of the cookbooks collecting dust in my kitchen over the past year. The ease and efficiency of having these recipes at my fingertips, no matter where I am, encourages me to actually cook! Recently, my boyfriend had to make a Mexican-themed dish to bring to his company’s pot-luck. He asked me if I had any recommendations. Pinterest came to my rescue and I was able to offer him 10 easy to make, pot-luck appropriate, Mexican-inspired dishes without breaking a sweat.

Each one of my pin-boards has been fun and convenient to have. I’ve used Pinterest for work when I see a cool new technology I want to share with my colleagues, in the home when a friend posts a pin teaching me how to FINALLY fold those stubborn fitted sheets, and at the gym when I’ve come across new exercises to keep my workout routine fresh and challenging. I highly recommend it for anyone who would enjoy being inspired via an interactive, shareable scrapbook. It is quickly becoming my favorite form of social media… but please… don’t tell Facebook.

Jessica Berkowitz, Project Manager, InVision

The New Norm and Future of Events Could Be Changing

Have you heard about the third industrial revolution upon us? Check out the recent Economist article and see how this new world of digital technology is a complete game changer. Are you and your events ready for this?


Reach Out and Touch Someone

A spotlight follows the performer, shattering glass comes through the stage, a multitude of dancers and performers combine into one breathtaking, surreal experience. How can all of this happen at once, yet there is no actual lighting used? It can only be one thing – liquid scenic technology by AV Concepts. From the American Music Awards to Coachella, this type of projection technology is creating a buzz – and not the type of buzz you hear from high voltage lighting.

Augmented Reality in the Eye of the Beholder

Want a new way to change the entire attendee experience at your next meeting? Google is currently in the process of developing augmented reality glasses (Google Project Glass) that allow users to view real-time information right before their eyes. Imagine a virtual playground at your next meeting as the room is setup like an expo-style format. Attendees roam the room uncovering information and watching demonstrations right before their eyes, literally. The glasses can serve as outlet that will allow attendees to choose their own adventure for your meeting while still absorbing the information you want them to gain since you’ll control the journey. Check out the video to see what kind of ideas you come up with on how you can take advantage of this incredible gadget.