Designing the Experience

In today’s world, there is a new element we must consider as we launch the meeting planning exercise. We are a part of a digital revolution where technology and social devices are driving business decisions and human behavior on all levels. We need to spend some of our time focused on designing the experience our attendees will have. People are inherently fond of connection, collaboration, learning and sharing with others. A truly successful conference is one that shifts the behaviors of the audience from attendee to advocate.

Check out Jeff Hurt’s blog for tips on how you can become a strategic design thinker.

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Magic or Highly Advanced Technology?

Augmented reality (AR) has become increasingly popular in today’s tech world. You can use AR in a variety of means including presentations, demonstrations and games. Marco Tempest once again entertains us with his blend of digital media and magic by demonstrating his take on AR in last year’s TED conference.

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The Cheating Wall

Want to connect your attendees from one continent to another in real time and in a new and cool way? Check out this video on how multimedia guru Monster Media and advertising agency CP+B created an interactive marketing campaign experience to promote travel between Montreal and Toronto. Are you connecting your audiences?

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