InVision Communications Acquires PS Communications

(01/29/15) InVision Communications (IVC) is pleased to announce the acquisition of Burlingame, CA-based PS Communications (PSC) as of January 1, 2015.

Formed in 1992, PSC develops and produces communications programs for some of the world’s leading companies such as Clorox, Brocade, Treasury Wines and Rohde and Schwartz. Projects typically include staging, video and digital media.

Formed in 1991, IVC creates engaging experiences that inspire lasting results for their clients. Services include strategy and content development, creative and technical services, digital and social media development and production support for some of the best known and respected brands. IVC’s partial client list includes: Oracle, Genentech, EMC, Caterpillar, Shaklee and Williams-Sonoma, Inc.

“The acquisition of PS Communications allows us to strategically broaden our client base and grow our revenue with a small, yet highly successful company with which we share many common values, but focuses on smaller projects that it executes very efficiently. This synergy will allow InVision to pursue larger scale projects, and refer smaller ones to PSC, where they will be handled expertly,” said Rod Mickels Co-founder and CEO of InVision.

“The decision to become part of InVision allows us to extend to our clients a broader array of products and services, while still providing the highest level of personal attention that they have come to expect from us. This truly a win-win for PSC and our clients,” added Phil Schwenk, Founder and President, PS Communications.

PS Communications will operate as a branch of InVision and will retain its offices in Burlingame, CA in order to ensure complete continuity of operations and services.

For more information, please contact:
Keith Harband, Marketing Director, InVision Communications
KHarband@IV.com
Direct: 925-280-7893
www.iv.com

 

Pumpkin Pie Smoothie Recipe

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Freescale Technology Forum (FTG) Americas

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Attendees: 1,800
Location: Gaylord Texan Resort & Convention Center, Dallas, TX

Freescale has a vision for a world of connected intelligence and their annual Freescale Technology Forum is one way they’re working to make that a reality. In our eight years of working on the event, InVision has helped reinforce their position as a true thought leader and collaborator in the embedded semiconductor industry space.

Know Your Audience and Objectives
This developer’s conference gathers imaginative minds for four days of accelerated learning sessions, inspiring content and collaboration. The attendees are inventors, both independents and employees of companies who use embedded semiconductor chips in their products – so this is a heady group, always thinking and searching for new ideas. In this environment, Freescale has the opportunity to reach these developers directly, Freescale offers technical training, introduces their latest innovations and showcases their newest product success stories in industrial, consumer, and automotive technologies.

Design with Purpose
At the Freescale Technology Forum, content is always king. While Freescale developed creative for this year that would compel and excite, we worked closely with their internal team to accomplish feats of production that made it all hit home. The theme was “Making the world a smarter place.” To that end, we cooked up some smart technology of our own to help showcase theirs, including a projection-mapped screen surface and a series of automated trolleys that transported demos on- and off-stage for their reveals. Staging and clever camera work also kept up interest during product demonstrations, as did roving reporters.

Measure for Success
A milestone for the FTF’s short-term success is social media, which is monitored during and after the event – and the results were great. The spirit of the conference continued online, with numerous tweets from attendees sharing ideas, demos, interests and event highlights. After the conference, Freescale expects to see a boost in the use of their products, as a part of their longer-term event measurement.

In the short-term, we wrapped up the event with an engaged, enthusiastic audience and a happy client – and we’re all looking forward to translating the FTF experience for China and India.

It’s All in the Wrist

Apple Watch

Photo Credit: (Reuters/Stephen Lam)

All everyone has been talking about lately is Apple’s new interactive Watch coming out early 2015. And, of course, they didn’t just make one watch. That would’ve been too simple. Instead, they made three watches: Apple Watch, Apple Sport and Apple Watch Edition. For the person who doesn’t mind wearing something on their wrist, the Apple Watch might be perfect for you.

The 38mm – 44 mm watch with retina display does almost anything imaginable. In addition to it being able to answer calls, check emails, listen to music, see photos and give directions; it also has quite a few attractive highlights.

Some Highlights

  • Sending texts with words is not the only option. You can sketch your message and your friend on the other end can watch it animate.
  • With Passbook, you can store your credit and debit cards, boarding passes and tickets – and even use your Apple Watch to pay at participating stores.
  • Apple found a way to give technology “a more human touch.” Whenever you receive an alert or notification, you will feel a tactile (but subtle) sensation.
  • You can visually see your heartbeat and actually send it to someone to show them how you feel.
  • For fitness fanatics, tracking steps, calories and your heart rate is just the start; a “Stand ring” tracks how often you’ve stood and  reminds you to move around a bit.
  • Using additional app software, you can control the temperature in your home and turn your lights on and off.

So how can we leverage the technology Apple has created into our live events? Once app developers get their hands on this, it’s only a matter of time until new apps will be created to enhance the Apple Watch experience even more: networking, gamification, data gathering and even gesture technology.

How will you use it?

Build It and They Will Come

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Visionary Walt Disney was a smart man and a master of both observation and action. One of the most powerful lessons he taught was, “You don’t build it for yourself. You know what the people want and you build it for them.”

I recently read an article from the Disney Institute based on this very lesson called, Leadership Lessons from Walt Disney: Perfecting the Customer Experience.

What struck me in this article was this particular paragraph: “OK, so how can we truly know what the people want? The simple answer is to treat them as though they are guests in our own homes, and ask them face-to-face… not by a survey or on-line chat. Think about it. We would never welcome guests into our own home for a dinner party and then ‘manage the event’ from across the street, or even across the hallway. No, we would join in the mix and ask our guests what they would like to drink, or eat, or watch on television.”

In today’s technology-driven world, we rely heavily on providing feedback behind a facade, which we all call online. One could argue that people are more honest in anonymous feedback or the protection of their computer; however, face-to-face interaction makes an experience more personal and genuine. It also gives you a well-rounded, in-depth understanding of what your attendees actually want. With the right kind of people asking the questions – ones who  are unbiased and friendly – human connections can encourage people to want to talk about their feelings and perspectives. Even if you don’t have someone asking attendees questions, you can have these scouts milling around an event to hear what people are saying and observing their behavior. Being among the crowd will provide you with better actionable insight than an online survey or feedback forum ever could. It also gives you the chance to be the attendee. Only then can you experience exactly what your attendees are experiencing.

So how do you know what your attendees want? In Walt’s words: “Get out there, be willing to listen, and then institutionalize learning and continuous improvement on behalf of your customers [read: attendees].”

Cisco Consumer Electronics Show (John Chambers) 2014

Cisco CES 2014 - John Chambers

For this high-profile electronics and technology trade show, Cisco needed to create a compelling presentation for CEO John Chambers that made Cisco stand out as a non-consumer electronics company. Cisco needed a team that understood its culture in order to excite a different audience than usual. The presentation also needed to deliver a relevant and engaging message to a large collection of these consumer electronics professionals.

Know Your Audience
Cisco, as a non-traditional consumer electronics company, needed to make a major splash. CES was their opportunity to get in front of a highly discerning audience: major companies, industry professionals and the press. We knew that both the message and the delivery method were critical, and went straight to work.

Set Objectives
After many years of working with Cisco, we feel like an extension of their team. Cisco and IVC, as well as IVC’s sister company CXG (Collective Experience Group), came together to devise a highly effective approach.

We collaborated with Cisco at every stage: presentation strategy, messaging, creative development, content development and creative direction. The result: an outstanding and highly informative and entertaining presentation that was the talk of CES.

Design with Purpose
We devised a robust communications strategy in order to make the idea of “The Internet of Everything” (IOE) understandable and relevant to the common man. We created a visual presentation that used humor, storytelling and walk-ons to tell the story of how “The Internet of Everything Changes Everything for Everyone.”

Live walk-ons included actress and comedienne Sarah Silverman, author/photographer Rick Smolan, Vice Mayor of Barcelona Antoni Vives and ATT Mobility President Ralph de la Vega to convey and reinforce the message.

We also developed an opening video that showed off “IOE” and how it will affect the average person in the future. The video starred Sarah Silverman as her future and current selves.

The stakes were high and the messages were big. The presentation addressed Cisco’s leadership and innovation, capitalizing on future growth, strengthening partnerships and more.

Measuring for Success
From an external standpoint, the presentation was clearly the hit of CES, garnering tremendous positive press for both Chambers and Cisco. Internally the halo effect of success was equally strong. The Cisco Communications and Strategy team won the John Chamber’s Chairman’s Award for what we collectively contributed to CES.

“Among the 2014 keynote speakers, one stood out as offering valuable lessons for anyone who wants to improve their very next presentation or to become a better public speakers: Cisco CEO John Chambers.”  − Forbes.com

If This, Then That – Say What?

IFTTT

Have you heard of IFTTT? No, we didn’t fall asleep on our keyboard… it’s an app that connects two apps or services into a personalized recipe of delight.

For example, let’s say you want to remind yourself to take out the trash on Thursday night. An average Joe would just put a reminder in his phone with a two-chime alert. But extraordinary Joe takes his app and programs it so that if it’s Thursday at 7PM, the lightbulbs in his house will start flashing red in every room to remind him that it’s time to take the garbage out. Now granted, extraordinary Joe has WiFi programmable lightbulbs, but this example goes to show just how extensive the app can get with what you want it to do.

And if you need help coming up with your own recipes, IFTTT has a list for you to use and become inspired by its capabilities

 

The “Selfie” Phenomena Exposed

Photo by Lisa RosePhoto by Lisa Rose (courtesy of Biz Bash site)

I’m the first to admit that I did not understand the “selfie” craze. I found it narcissistic, attention-seeking and silly… but then I realized, hey! This is PERFECT for brand marketing. Why? Because it’s all connected… socially, of course.

Go through your Facebook and find a selfie of a friend. Don’t worry, I know you’ll find one – I found 6 in the first 10 seconds of going through my feed. Now imagine if that person used hashtags for the reasons why they’re taking a selfie – i.e. maybe they’re standing in line at Starbucks, or maybe they just got a new hairdo at the hippest place in town, Hip Hair. For our sake, let’s use the latter – #justgotmyhairdone #HipHair. This same person has posted it on Instagram too, using the same hashtags. This innocent selfie has reached out to everyone on her Facebook and Instagram feed. Additionally, people (even those who aren’t following her) are likely re-pinning her photo on Instagram. Those inspired by her haircut may even decide to go to Hip Hair next time they need a haircut. Your friend has just unknowingly promoted Hip Hair to hundreds of people without Hip Hair lifting a single finger.

So how does this relate to your programs?

Let’s face it, people are likely going to take selfies at your event since that is the “in” thing to do, so let’s take control of the situation by providing selfie stations for them. Set up heavily branded booths throughout the venue or in the registration area that encourage attendees to take selfies with your brand and post them on Twitter, Instagram or Facebook with appropriate hashtags so that you can track and measure its success.

Make It a Game or Competition
Games and competition are always a great way to motivate people to participate. Infuse competitive elements like seeing whose selfie can get the most comments or likes.

Make It Part of the Décor
All posted selfie shots are gathered and displayed as digital eye candy for a walk-in loop, candids video or awards evening. People like to see their 15 seconds of fame on a large screen.

Get People to Interact With Your Product
Have fun props and/or actual products attendees can hold and pose with for their selfie.

Incentivize
Give them something in return and perhaps reward the first 100 people who take a selfie with your brand.

Are you a self-iever? Was that too far? Hey, it can catch on… Belieber did.

Amanda Retter, Marketing, InVision Communications 


Times They are A-Changin’

Recently, Facebook has had to make some interesting choices – notably, to limit unpaid brand presence on their ever-more popular newsfeed. It makes sense. According to a study by Ogilvy, organic reach has dropped for branded Facebook pages by nearly 50%. The newsfeed is prime real estate; on some level, it’s a simple question of supply and demand, providing people with what they want (and will respond to).

So what does this mean for corporations in the social world? Immediately, it translates to dollars: companies that want to keep a first-row seat on Facebook will need to shift their use of the social platform to a paid presence.

But step back for a moment. The implication of this shift is not entirely unique to Facebook – lots of social media outlets are becoming multipurpose channels and searching for ways to boost revenue. So the questions that marketers face are fundamental and should help define any social media strategy:

Where do you need to be to reach your audience?
As Facebook, Instagram and Twitter offer more and more services, they become similar; but new kids on the block like Snapchat may be best for your target if you’re trying to create viral buzz for a video-savvy audience. As many of the bigger sites move toward a Pinterest-like page design, take a look at sites with a fresher look – or at least different – look. Take a look at Google+, or check out the MySpace makeover… it may be time to revisit it. But the hard line remains: pick the channel best suited to your audience and put your dollars there. 

How important is the creative in that equation?
Formerly, social media sites had distinct functions. Chatting. Photography. Video. So on and so on. And the creative approach was designed to suit the site. Now, though, the homogeny of capabilities brings these sites closer together, and it’s easy to apply the same creative across the board – or even skimp on it, in the face of rising costs. So ask yourself: do you simply need to show up at this party, or do you need to wear an unforgettable dress? Establish these priorities before you begin, to get the most out of your marketing budget.

How the Cookie Crumbles

3D printing has been around for years, and, as with all technologies, it’s improving as we speak. At SXSW, though, Oreo teamed up with Mondelez International to demonstrate a curious new frontier for the next gen printing technology: edible delights. The experience tracked topics that were trending online and interpreted them into filling flavors, so that visitors could witness a marvel of technology – and eat it too. Pursuits and skeptics may scoff at the idea of a custom-printed cookie, but on-the-ground reports said that the taste was almost identical to a bonafide, garden-variety Oreo. The only real difference was in texture – the original snack is a bit sturdier than its 3D-generated counterpart, which tended to crumble.

With this level of advancement, 3D printing could start to play bigger role in our lives. Could 3D printing form a part of your next event, as a unique experience and a peep hole into the future of innovation?