Tag Archives: Attendees

Improve Your Audience Acquisition Strategy with Actionable Insights from Event Data

By Nicole Bojic, Group Executive, Strategic Solutions Group Your audience acquisition strategy is just begging to be improved with data-driven insights. If you’re looking to attract a new or expanded audience, this article is for you. And, if you’ve been … Continue reading

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#5 of The 5 Universal Desires of an Event Attendee “What I Want” – Don’t Be Boring!

By Jimmy Verrett, Senior Creative Strategist, InVision Communications And now we come to the final installment of the series, “What I Want.” Together, we’ve explored four of the five basic desires or “care-abouts” that I suggest corporate event attendees share: 1. Know … Continue reading

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Top 10 Questions to Ask When Evaluating an Audience Acquisition Partner

By Nicole Bojic, Group Executive, Strategic Solutions Group Acquiring the right audience for your event may be one of the most important elements to achieving event success. But it’s not as easy as it used to be, especially with a … Continue reading

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#4 of The 5 Universal Desires of an Event Attendee “What I Want” – Reward My Investment

By Jimmy Verrett, Senior Creative Strategist, InVision Communications We’ve been exploring the five basic desires or “care-abouts” that all attendees share—across industries, roles and types of events. In our previous article, “Optimize My Time,” we revealed the value of efficiency, and how … Continue reading

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#3 of The 5 Universal Desires of an Event Attendee “What I Want” – Optimize My Time

By Jimmy Verrett, Senior Creative Strategist, InVision Communications Welcome back to “What I Want.” In this five-part series, we’re examining the notion that event attendees share five basic desires or “care-abouts” that are universal across industries, roles and types of events. In … Continue reading

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#1 of The 5 Universal Desires of an Event Attendee “What I Want” – Know Who I Am

By Jimmy Verrett, Senior Creative Strategist, InVision Communications Every program we create and produce at InVision is unique. And of course, every individual at every event is exactly that: an individual. But, as it turns out, whether that individual is an … Continue reading

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Sweatworking: A Healthy Way to Network

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IVC News – April 2012

IVC is sponsoring Event Marketing Summit’s opening networking reception The Happy Hour on Monday, April 30th. IVC recently received a Telly Award for the Cisco “Giving Moment” video-based on Cisco’s contribution to the St. Bernard Project. IVC received “The President’s … Continue reading

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