Nice Bot!

Written by, Jason Irwin, Manager, Digital Experience Director

Photo Source: http://www.neatorama.com/

(Download PDF Version: Nice Bot!)

The bots are taking over and if that concerns you, well, there’s a chatbot to help with that—and just about everything else.

Customized, timely and relevant information at your fingertips and at your command is becoming the norm, while waiting in line at an information kiosk is becoming increasingly archaic.

What can chatbots do for us in the brand engagement space? Take a look at this quick video on the basics of a bot from Gizmodo to get your bot knowledge up to speed, then continue reading to learn about how bots can take your event to the next level in technology and strategy.

Attendees overwhelmingly use their mobile device for event information, and we are entering a time where the event app is starting to be replaced by a chatbot. Chatbots in all their forms (textual, visual and auditory) are flooding into the event/experiential space. Brands that have harnessed some of the power of these digital tools are clearly seeing the benefits of bot engagement and data collection, and how that data can be used to refine the attendee experience.

Chatbot Communication Channels


“By 2021, more than 50% of enterprises will spend more per annum on bots and chatbot creation than traditional mobile app development.”

Contributor, Kasey Panetta. “Gartner Top Strategic Predictions for 2018 and Beyond.” Smarter With Gartner, October 3, 2017

What Bots Offer in Brand Engagement

Personalized Real-Time Conversations

  • Always on
  • Multilingual
  • Build pre-event and early engagement
  • Update event information on the fly
  • Subsets of communications for attendees based on role, skills, interests, etc.
  • Unique brand/event voice
  • Increase post-event engagement with information resources and customized follow-up
  • Seamlessly switch to human assistance

Analytics and Learning

  • View real-time insights and act on them––”read the crowd”
  • Get live accurate/current attendee data
  • Build on the knowledge of each event/brand experience

Budget-Friendly

  • Bots don’t need to have any physical or digital identity
  • They can be audio or just text
  • They are infinitely scalable
  • They limit the need for expensive human assistance

Continued Engagement

  • Encourages agency/vendor loyalty through continuous data collection event to event and year over year
  • Extend and amplify the engagement and content post-event

Event Bot Platforms

Chatbird: https//chatbirds.io/
Concierge Eventbot: https://conciergeeventbot.com/

The New Wave of Visual Bots (The Future of Bots)

Brands are going to want to bring their brand bots and event themes to life  through avatars, brand characters and virtual humans in the event/experiential space. Augmented Reality/Extended Reality (AR/XR) and Artificial Intelligence (AI) will play important roles in bot development.

93% of face-to-face communication is nonverbal (visual and vocal), so it’s logical for bots to follow this progression. We are seeing advancements from companies in the following spaces:

Virtual
AR Humans (and Standees): http://www.prsonas.com/
V
irtual Human: https://www.soulmachines.com/

Physical
Hybrid Media Robots: https://www.event-bots.com/
Humanoid Robot: http://www.hansonrobotics.com/robot/sophia/

Bot Interaction and Engagement


Summary
Chatbots are useful technology that anyone can easily embrace. They’ve been around for ages and, as AI and mobile converge, and NPL (Nature Language Processing) gets better, they will become a seamless part of our lives. They will provide a familiar chronological user experience that keeps a simple swipe-able history at your fingertips. When developed properly, brand/event engagement will be made stronger with each brand/product/experience. These bots will become brand and event ambassadors, and remember you from event to event—and all the time in between.

Bots will fill a prominent spot in an AI-enabled, post-app era and continue to rapidly grow across markets, complementing the increased use of XR through voice, gesture and gaze input that will start to rival texting in the 2020s.

For more information on how we can help integrate chatbot technology into your communication strategies, please email info@iv.com.

Preview the Future

Enhance Your Experience Design with Previsualization Tools

Written by, Tim Smart, Manager, Technology Innovation Group

(Download PDF Version: Preview the Future

Anticipation builds as you move through the branded registration area and  vast expo space. You look around, impressed by what you see, but you’re excited to get to the general session and take your seat. As you go through the doors, you’re swept up by energetic music and pulsing lights moving around the room. You take your seat and the lights dim, revealing a beautifully designed stage and dazzling opening media piece on the screen. The excitement is palpable, but you’re not really there—you’re in your office, thousands of miles away. You’re experiencing your event virtually through previsualization tools.

The Power of Previsualization

InVision believes in using the power of previsualization (previs) to create smarter, more impactful events. Imagine being able to experience your event long before it even begins—getting a 360-degree preview, complete with environments, lighting, music and motion—without having to travel to the venue or build expensive sets.

When applied correctly to a production design workflow, previs enhances collaborative design thinking and accelerates decision-making during the pre-production process. With previs, you can test different concepts, experiment with effects and make changes before you execute them in the real event space. You can sit in the audience or stand on the stage. You can evaluate the impact of your music, media pieces and stage designs. And, best of all, you can share this experience with key members of your team during the development process—no matter where they are in the world.

So, What is Previsualization Anyway?

Popular with game developers and film directors, previsualization uses 3D computer renderings and virtual reality to create a realistic visualization of how something will look when complete. By simply putting on a pair of VR goggles, you can be instantly transported into a virtual environment.

Advantages for Event Marketers

InVision’s Technology Innovation Group was inspired by how previs technology was being used in other industries. We thought this same technology could offer tremendous advantages to event marketers, including:

  1. As an organizer, you have the ability to visually experience an environment in a form very close to reality. You can view sightlines and first-person perspectives from the best and worst seats of the house, on stage and everywhere in between.
  2. Executive speakers can experience what they’ll see from the stage, including locations of confidence monitors and other visual aids.
  3. Dynamic lighting schemes can be integrated into the virtual space and video media files can play on the virtual screens, bringing you closer to the actual experience.
  4. Programmatic and visual decisions can be made earlier in the process, cutting the cost and time spent developing environments because key decision-makers can experience the exact same space at the same time in advance of it physically being built.
  5. Designers can design within the virtual environment, reducing costs associated with any redesigns on site.

Previsualizing Success

Since 2015, InVision has utilized previsualization to help our clients develop more impactful programs, work more collaboratively and streamline development costs. We’re currently working on the next generation of previs, incorporating both augmented reality (AR) and mixed reality into our previsualization tools. Let us demonstrate how to bring your event to life before it even begins.

If you’re interested in learning more about how previs can enhance your planning process or if you’d like a live demo (which we highly recommend), let’s talk. Contact us at info@iv.com.

The New Norm and Future of Events Could Be Changing

Have you heard about the third industrial revolution upon us? Check out the recent Economist article and see how this new world of digital technology is a complete game changer. Are you and your events ready for this?