Tag Archives: B2B

Make the B2B buying process easier for your customers—and for you.

“77% of buyers agree that purchasing has become very complex and difficult.”SOURCE: 2019, Gartner, Marketing-Fueled Buyer Enablementt According to Brent Adamson, Distinguished VP, Advisory, Gartner, “The hardest part of B2B solutions isn’t selling them, but buying them. Today’s buying journey … Continue reading

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Cross-training Builds B2B Muscle

Best practice: Integrate cross-category experience for greater impact. Athletes benefit from cross-training; exercising different muscles gives you greater overall strength, endurance and flexibility. It’s the same in business. Gaining experience across different verticals allows teams to expand their ways of … Continue reading

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Top 8 Audience Acquisition Tactics for 2019

By Nicole Bojic, Group Executive, Strategic Solutions Group For decades organizations marketed their events in print advertising—mostly in trade journals—or through word of mouth, processing the resulting registrations by fax or business reply card. Then email and the Web came … Continue reading

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Five B2B Engagement Tactics

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How to Build an Attendee Journey

Remember what it’s like to be an attendee of an event? You’re a spectator, watching and listening, hoping to walk away with some sort of call-to-action. Maybe it’s putting the information you learned into use or feeling more motivated to … Continue reading

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Eye-Tracking Technology Meets B2B Event Conferences

  For most of us, we experience our life visually. What we see is one of the primary ways we gather information. But what we might not be consciously aware of is that our brain ultimately decides what we choose … Continue reading

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It’s a Bird! It’s a…Drone?

Photo Credit: http://blog.grabcad.com/blog/2011/06/14/festo-smartbird/ Drones “flew” off the shelves during the 2014 holidays as more and more technology enthusiasts opened their wallets to purchase some of the most talked-about models. It won’t be long until we start to see more and … Continue reading

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Talkin’ ‘Bout My Generation

  It’s no secret that the attention span of the average B2B attendee is shrinking. And why shouldn’t it? With increasing access of mobile phones and Internet, we have access to massive amounts of data and information flowing through our … Continue reading

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Discovered! IVC Chicago Favorite Foods, Part 1

Hello! It’s Andy from Chicago. One of the unique features of Chicago is that once you get out of downtown, the city is made up of dozens of neighborhoods. The neighborhoods are where the people live, shop, dine and stroll. On a human … Continue reading

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