Tag Archives: communications

Make the B2B buying process easier for your customers—and for you.

“77% of buyers agree that purchasing has become very complex and difficult.”SOURCE: 2019, Gartner, Marketing-Fueled Buyer Enablementt According to Brent Adamson, Distinguished VP, Advisory, Gartner, “The hardest part of B2B solutions isn’t selling them, but buying them. Today’s buying journey … Continue reading

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#4 of The 5 Universal Desires of an Event Attendee “What I Want” – Reward My Investment

By Jimmy Verrett, Senior Creative Strategist, InVision Communications We’ve been exploring the five basic desires or “care-abouts” that all attendees share—across industries, roles and types of events. In our previous article, “Optimize My Time,” we revealed the value of efficiency, and how … Continue reading

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