Tag Archives: Connection

Brand Storytelling Through Film

(Download PDF Version: Brand Storytelling Through Film) Event attendees look for experiences that deepen trust and appreciation of the brand. Successful creative has to generate honest communication or we risk turning off audiences. So to sustain competitive advantage, businesses must become … Continue reading

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How the Cookie Crumbles

3D printing has been around for years, and, as with all technologies, it’s improving as we speak. At SXSW, though, Oreo teamed up with Mondelez International to demonstrate a curious new frontier for the next gen printing technology: edible delights. … Continue reading

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That’s a wrap!

The shortest distance between two points is a straight line, but the shortest distance to a “wow” factor defies that rule. Enter flexible LED. Flexible LED is a fairly new player in display technology, but the hundreds –  maybe thousands? … Continue reading

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Let’s Get Digital, Digital

Are business cards becoming a thing of the past? As we become more digital (and more eco-conscious) anything that doesn’t have a computer chip starts to seem pretty ancient. Take business cards for instance. When most of us attend a … Continue reading

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Back to the Future

To draw tourists to Melbourne, Australia, developed a unusual interactive advertising campaign. Four people had cameras strapped to their heads. Their video footage live-streamed on a site where viewers were able to “control the tourists” – basically, tell them what … Continue reading

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Reflection Mapping is the New Kid on the Block

No doubt that you have heard of projection mapping, but have you seen or heard about the latest, coolest technology called reflection mapping? Innovative technology experts V Squared Labs created this stunning technology that uses mirrors, light and sculptural form … Continue reading

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Halo Up There!

The Challenge: PRG and Five Currents were tasked to create an amazing, never-seen-before opening and closing ceremony experience held in the massive Omnilife Stadium for the 2011 Pan American Games in Guadalajara, Mexico. The Solution: Ambitious would be the operative … Continue reading

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It Makes Sense

Visualize your toothbrush for a second. Now imagine brushing your teeth with it. What do you feel when you brush your teeth? Is the experience exciting? Are you asking yourself, “What is your point? It’s just a toothbrush.” Not according … Continue reading

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You Have Five Seconds to Strike a Pose

We’ve all been inside a photo booth. Three, maybe four, of us enthusiastically squeeze into this tiny 75”h x 29”w x 60d” booth with a useless bench (because let’s face it, even one person sitting on it gets crowded). We … Continue reading

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For Your Entertainment

Been there. Done that. How can we up-level the entertainment factor at our next conference? We need to think outside the box of the typical awards and general session space. Make your conference memorable so that long after the show, … Continue reading

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