Tag Archives: Engagement

Improve Your Audience Acquisition Strategy with Actionable Insights from Event Data

By Nicole Bojic, Group Executive, Strategic Solutions Group Your audience acquisition strategy is just begging to be improved with data-driven insights. If you’re looking to attract a new or expanded audience, this article is for you. And, if you’ve been … Continue reading

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Top 10 Questions to Ask When Evaluating an Audience Acquisition Partner

By Nicole Bojic, Group Executive, Strategic Solutions Group Acquiring the right audience for your event may be one of the most important elements to achieving event success. But it’s not as easy as it used to be, especially with a … Continue reading

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Nice Bot!

  (Download PDF Version: Nice Bot!) The bots are taking over and if that concerns you, well, there’s a chatbot to help with that—and just about everything else. Customized, timely and relevant information at your fingertips and at your command … Continue reading

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Brand Storytelling Through Film

(Download PDF Version: Brand Storytelling Through Film) Event attendees look for experiences that deepen trust and appreciation of the brand. Successful creative has to generate honest communication or we risk turning off audiences. So to sustain competitive advantage, businesses must become … Continue reading

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Sweatworking: A Healthy Way to Network

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IVC News – April 2012

IVC is sponsoring Event Marketing Summit’s opening networking reception The Happy Hour on Monday, April 30th. IVC recently received a Telly Award for the Cisco “Giving Moment” video-based on Cisco’s contribution to the St. Bernard Project. IVC received “The President’s … Continue reading

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