Nice Bot!

 

Photo Source: http://www.neatorama.com/

(Download PDF Version: Nice Bot!)

The bots are taking over and if that concerns you, well, there’s a chatbot to help with that—and just about everything else.

Customized, timely and relevant information at your fingertips and at your command is becoming the norm, while waiting in line at an information kiosk is becoming increasingly archaic.

What can chatbots do for us in the brand engagement space? Take a look at this quick video on the basics of a bot from Gizmodo to get your bot knowledge up to speed, then continue reading to learn about how bots can take your event to the next level in technology and strategy.

Attendees overwhelmingly use their mobile device for event information, and we are entering a time where the event app is starting to be replaced by a chatbot. Chatbots in all their forms (textual, visual and auditory) are flooding into the event/experiential space. Brands that have harnessed some of the power of these digital tools are clearly seeing the benefits of bot engagement and data collection, and how that data can be used to refine the attendee experience.

Chatbot Communication Channels


“By 2021, more than 50% of enterprises will spend more per annum on bots and chatbot creation than traditional mobile app development.”

Contributor, Kasey Panetta. “Gartner Top Strategic Predictions for 2018 and Beyond.” Smarter With Gartner, October 3, 2017

What Bots Offer in Brand Engagement

Personalized Real-Time Conversations

  • Always on
  • Multilingual
  • Build pre-event and early engagement
  • Update event information on the fly
  • Subsets of communications for attendees based on role, skills, interests, etc.
  • Unique brand/event voice
  • Increase post-event engagement with information resources and customized follow-up
  • Seamlessly switch to human assistance

Analytics and Learning

  • View real-time insights and act on them––”read the crowd”
  • Get live accurate/current attendee data
  • Build on the knowledge of each event/brand experience

Budget-Friendly

  • Bots don’t need to have any physical or digital identity
  • They can be audio or just text
  • They are infinitely scalable
  • They limit the need for expensive human assistance

Continued Engagement

  • Encourages agency/vendor loyalty through continuous data collection event to event and year over year
  • Extend and amplify the engagement and content post-event

Event Bot Platforms

Chatbird: https//chatbirds.io/
Concierge Eventbot: https://conciergeeventbot.com/

The New Wave of Visual Bots (The Future of Bots)

Brands are going to want to bring their brand bots and event themes to life  through avatars, brand characters and virtual humans in the event/experiential space. Augmented Reality/Extended Reality (AR/XR) and Artificial Intelligence (AI) will play important roles in bot development.

93% of face-to-face communication is nonverbal (visual and vocal), so it’s logical for bots to follow this progression. We are seeing advancements from companies in the following spaces:

Virtual
AR Humans (and Standees): http://www.prsonas.com/
V
irtual Human: https://www.soulmachines.com/

Physical
Hybrid Media Robots: https://www.event-bots.com/
Humanoid Robot: http://www.hansonrobotics.com/robot/sophia/

Bot Interaction and Engagement


Summary
Chatbots are useful technology that anyone can easily embrace. They’ve been around for ages and, as AI and mobile converge, and NPL (Nature Language Processing) gets better, they will become a seamless part of our lives. They will provide a familiar chronological user experience that keeps a simple swipe-able history at your fingertips. When developed properly, brand/event engagement will be made stronger with each brand/product/experience. These bots will become brand and event ambassadors, and remember you from event to event—and all the time in between.

Bots will fill a prominent spot in an AI-enabled, post-app era and continue to rapidly grow across markets, complementing the increased use of XR through voice, gesture and gaze input that will start to rival texting in the 2020s.

For more information on how we can help integrate chatbot technology into your communication strategies, please email info@iv.com.

Brand Storytelling Through Film

(Download PDF Version: Brand Storytelling Through Film)

Event attendees look for experiences that deepen trust and appreciation of the brand. Successful creative has to generate honest communication or we risk turning off audiences. So to sustain competitive advantage, businesses must become masters of brand storytelling.

The guidelines of effective storytelling are pretty simple:
1. Tell honest stories with style and quality.
2. Don’t take yourself too seriously.
3. Create a story that you personally would want to experience.

With those in mind, the marriage of emotion and film technique will enhance your brand story in a way that creates an authentic message and deepen connections.

4 TRENDING FILM TECHNIQUES FOR EMOTIONAL FILMMAKING

Humanize the Brand
Google played with film storytelling styles in a fun and clever way by using various documentary filmmaking techniques to connect audiences with their brand in ways that traditional third person POV filmmaking cannot always do. This includes up close and personal interviews, wide shots so we can see the environment and the use of graphics to augment a rich, multilayered and authentic story.

Humor
Done right, this remains a fantastic way to enchant the audience and create an atmosphere of trust and confidence. If your brand has a good sense of humor like HP, the viewer’s more likely to believe in you, knowing that you’re not merely spinning a marketing yarn. But if comedy isn’t appropriate, a light, friendly approach helps make the right emotional connection. Occasionally it’s the most serious message that’s best communicated with humor.

Virtual Reality
VR immerses the viewer in ways 2D or 3D can’t do. Since it requires headsets, the experiences are individual instead of communal, but the depth of involvement is impressive. Some VR now combines virtual reality, augmented reality and live video which opens doors to amazing possibilities. There’s a lot of smart experimentation being done: brands like Mini, Lufthansa and Facebook have produced interesting content and the New York Times, music performances and film festivals are featuring it.

Hybrid Filmmaking
The iPhone, GoPro and DSLRs are making it possible for everyone to become filmmakers. Tangerine, a feature film shot entirely on the iPhone 5, told a story in locations that traditional films would have to spend significant money to secure. The relaxed filmmaking style is unintimidating and feels more like they’re making a home movie or selfie. Inexpensive filming technology in the hands of skilled and creative filmmakers can lead to quiet, unexpected and powerful stories.

Interested in learning more about brand storytelling through film? Contact us at info@iv.com

Written by, David Rathod, Creative Director, InVision Communications

Sweatworking: A Healthy Way to Network

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IVC News – April 2012

  • IVC is sponsoring Event Marketing Summit’s opening networking reception The Happy Hour on Monday, April 30th.
  • IVC recently received a Telly Award for the Cisco “Giving Moment” video-based on Cisco’s contribution to the St. Bernard Project.
  • IVC received “The President’s Society” recognition from the Cancer Support Community for our years of service to them. We are proud to be supporting our communities!
  • Check out our new Twitter page look and Facebook timeline!