Tag Archives: events

Make the B2B buying process easier for your customers—and for you.

“77% of buyers agree that purchasing has become very complex and difficult.”SOURCE: 2019, Gartner, Marketing-Fueled Buyer Enablementt According to Brent Adamson, Distinguished VP, Advisory, Gartner, “The hardest part of B2B solutions isn’t selling them, but buying them. Today’s buying journey … Continue reading

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Make Change: The Event Evolution is Here

By, Tracy Verrett, Director of Marketing and Brand Development The concept we know as an event—the unification of people around a shared experience—is an old idea; one with roots extending through the course of history. Be it cave men planning … Continue reading

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Top 10 Questions to Ask When Evaluating an Audience Acquisition Partner

By Nicole Bojic, Group Executive, Strategic Solutions Group Acquiring the right audience for your event may be one of the most important elements to achieving event success. But it’s not as easy as it used to be, especially with a … Continue reading

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Top 8 Audience Acquisition Tactics for 2019

By Nicole Bojic, Group Executive, Strategic Solutions Group For decades organizations marketed their events in print advertising—mostly in trade journals—or through word of mouth, processing the resulting registrations by fax or business reply card. Then email and the Web came … Continue reading

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Nice Bot!

  (Download PDF Version: Nice Bot!) The bots are taking over and if that concerns you, well, there’s a chatbot to help with that—and just about everything else. Customized, timely and relevant information at your fingertips and at your command … Continue reading

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Sweatworking: A Healthy Way to Network

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Millennials: Same Goals, New Methods

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How to Build an Attendee Journey

Remember what it’s like to be an attendee of an event? You’re a spectator, watching and listening, hoping to walk away with some sort of call-to-action. Maybe it’s putting the information you learned into use or feeling more motivated to … Continue reading

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Tron Meets Corporate Events

If you mesh Tron, dancing and corporate events together, you’ve got VOSPERTRON. Vospertron is a dance and multimedia performance company who creates some of the most breathtaking futuristic shows, combining high energetic dance routines, neon glow suits, multiple projections, laser … Continue reading

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Designing the Experience

In today’s world, there is a new element we must consider as we launch the meeting planning exercise. We are a part of a digital revolution where technology and social devices are driving business decisions and human behavior on all … Continue reading

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