Tag Archives: experiences

Getting Supercharged Creative from your Agency

“Cold Dead Fish” or “Sushi?” By Jimmy Verrett, Senior Creative Strategist, InVision Communications “Creative,” (to paraphrase a well-worn phrase), “I can’t tell you what it is, but I know it when I see it.” Defining “creative” (as a noun) is … Continue reading

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#5 of The 5 Universal Desires of an Event Attendee “What I Want” – Don’t Be Boring!

By Jimmy Verrett, Senior Creative Strategist, InVision Communications And now we come to the final installment of the series, “What I Want.” Together, we’ve explored four of the five basic desires or “care-abouts” that I suggest corporate event attendees share: 1. Know … Continue reading

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#4 of The 5 Universal Desires of an Event Attendee “What I Want” – Reward My Investment

By Jimmy Verrett, Senior Creative Strategist, InVision Communications We’ve been exploring the five basic desires or “care-abouts” that all attendees share—across industries, roles and types of events. In our previous article, “Optimize My Time,” we revealed the value of efficiency, and how … Continue reading

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#2 of The 5 Universal Desires of an Event Attendee “What I Want” – Care About What I Care About

By Jimmy Verrett, Senior Creative Strategist, InVision Communications Welcome to part two of our five-part series, “What I Want.” In this series, we’re examining the notion that event attendees share five basic desires or “care-abouts” that are universal across industries, roles and … Continue reading

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#1 of The 5 Universal Desires of an Event Attendee “What I Want” – Know Who I Am

By Jimmy Verrett, Senior Creative Strategist, InVision Communications Every program we create and produce at InVision is unique. And of course, every individual at every event is exactly that: an individual. But, as it turns out, whether that individual is an … Continue reading

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5 Tips for How to Create Powerful Media

Written by, David Rathod, Creative Director, InVision Communications (Download PDF Version: 5 Tips for How to Create Powerful Media) InVision believes in creating captivating, transformative experiences that connect with audiences on a deeply emotional level. There’s no better way to engage … Continue reading

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Look Into the Light

Austrian media artist Klaus Obermaier and Ars Electronica Futurelav created an interactive light show called the Apparition Project, using camera-based motion tracking system that monitors a dancer’s speed, direction and intensity of movement along with projection technology. At first, the … Continue reading

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Reach Out and Touch Someone

A spotlight follows the performer, shattering glass comes through the stage, a multitude of dancers and performers combine into one breathtaking, surreal experience. How can all of this happen at once, yet there is no actual lighting used? It can … Continue reading

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