Tag Archives: IVC

Cross-training Builds B2B Muscle

Best practice: Integrate cross-category experience for greater impact. Athletes benefit from cross-training; exercising different muscles gives you greater overall strength, endurance and flexibility. It’s the same in business. Gaining experience across different verticals allows teams to expand their ways of … Continue reading

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#5 of The 5 Universal Desires of an Event Attendee “What I Want” – Don’t Be Boring!

By Jimmy Verrett, Senior Creative Strategist, InVision Communications And now we come to the final installment of the series, “What I Want.” Together, we’ve explored four of the five basic desires or “care-abouts” that I suggest corporate event attendees share: 1. Know … Continue reading

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#4 of The 5 Universal Desires of an Event Attendee “What I Want” – Reward My Investment

By Jimmy Verrett, Senior Creative Strategist, InVision Communications We’ve been exploring the five basic desires or “care-abouts” that all attendees share—across industries, roles and types of events. In our previous article, “Optimize My Time,” we revealed the value of efficiency, and how … Continue reading

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Top 8 Audience Acquisition Tactics for 2019

By Nicole Bojic, Group Executive, Strategic Solutions Group For decades organizations marketed their events in print advertising—mostly in trade journals—or through word of mouth, processing the resulting registrations by fax or business reply card. Then email and the Web came … Continue reading

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#3 of The 5 Universal Desires of an Event Attendee “What I Want” – Optimize My Time

By Jimmy Verrett, Senior Creative Strategist, InVision Communications Welcome back to “What I Want.” In this five-part series, we’re examining the notion that event attendees share five basic desires or “care-abouts” that are universal across industries, roles and types of events. In … Continue reading

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#2 of The 5 Universal Desires of an Event Attendee “What I Want” – Care About What I Care About

By Jimmy Verrett, Senior Creative Strategist, InVision Communications Welcome to part two of our five-part series, “What I Want.” In this series, we’re examining the notion that event attendees share five basic desires or “care-abouts” that are universal across industries, roles and … Continue reading

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#1 of The 5 Universal Desires of an Event Attendee “What I Want” – Know Who I Am

By Jimmy Verrett, Senior Creative Strategist, InVision Communications Every program we create and produce at InVision is unique. And of course, every individual at every event is exactly that: an individual. But, as it turns out, whether that individual is an … Continue reading

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Millennials: Same Goals, New Methods

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Magic or Highly Advanced Technology?

Augmented reality (AR) has become increasingly popular in today’s tech world. You can use AR in a variety of means including presentations, demonstrations and games. Marco Tempest once again entertains us with his blend of digital media and magic by … Continue reading

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