Cisco Consumer Electronics Show (John Chambers) 2014

Cisco CES 2014 - John Chambers

For this high-profile electronics and technology trade show, Cisco needed to create a compelling presentation for CEO John Chambers that made Cisco stand out as a non-consumer electronics company. Cisco needed a team that understood its culture in order to excite a different audience than usual. The presentation also needed to deliver a relevant and engaging message to a large collection of these consumer electronics professionals.

Know Your Audience
Cisco, as a non-traditional consumer electronics company, needed to make a major splash. CES was their opportunity to get in front of a highly discerning audience: major companies, industry professionals and the press. We knew that both the message and the delivery method were critical, and went straight to work.

Set Objectives
After many years of working with Cisco, we feel like an extension of their team. Cisco and IVC, as well as IVC’s sister company CXG (Collective Experience Group), came together to devise a highly effective approach.

We collaborated with Cisco at every stage: presentation strategy, messaging, creative development, content development and creative direction. The result: an outstanding and highly informative and entertaining presentation that was the talk of CES.

Design with Purpose
We devised a robust communications strategy in order to make the idea of “The Internet of Everything” (IOE) understandable and relevant to the common man. We created a visual presentation that used humor, storytelling and walk-ons to tell the story of how “The Internet of Everything Changes Everything for Everyone.”

Live walk-ons included actress and comedienne Sarah Silverman, author/photographer Rick Smolan, Vice Mayor of Barcelona Antoni Vives and ATT Mobility President Ralph de la Vega to convey and reinforce the message.

We also developed an opening video that showed off “IOE” and how it will affect the average person in the future. The video starred Sarah Silverman as her future and current selves.

The stakes were high and the messages were big. The presentation addressed Cisco’s leadership and innovation, capitalizing on future growth, strengthening partnerships and more.

Measuring for Success
From an external standpoint, the presentation was clearly the hit of CES, garnering tremendous positive press for both Chambers and Cisco. Internally the halo effect of success was equally strong. The Cisco Communications and Strategy team won the John Chamber’s Chairman’s Award for what we collectively contributed to CES.

“Among the 2014 keynote speakers, one stood out as offering valuable lessons for anyone who wants to improve their very next presentation or to become a better public speakers: Cisco CEO John Chambers.”  − Forbes.com

DISCOVERED! Pican Restaurant Gets 5 Stars

I encourage you to head to Pican Restaurant located in Oakland, CA. This fantastic Southern spot near the Paramount Theatre boasts terrific upscale soul food with great ambiance. The food is richly decadent and the drinks are unique. I recommend drinking a Black Hand: bourbon, basil, balsamic syrup and ginger beer. DELICIOUS! My only warning is: Do NOT go while dieting.

Jennifer Smart, Account Manager, InVision

DISCOVERED! Interest in Pinterest

I’ve recently developed a new obsession with Pinterest. Now, for those of you unfamiliar with Pinterest, I’ll give you the low-down. For all intents and purposes, Pinterest is a virtual pin board. Remember back in the day when you would dog-ear a page in a recipe book, or rip out a page from a magazine that was showing off the newest trends? Well, now you can do all that and more in one, convenient online spot.

You can create pin boards – as many as you want – and you can organize them by categories of your choosing (e.g. recipes, style, party/event ideas, health/fitness, technology, etc. – the possibilities are endless). Then, you can electronically “pin” webpages you come across to their respective pin boards and voilà, that page is neatly organized and easy to retrieve at a later date. One way you can add webpages to your pin-board is by exploring the Pinterest site. It is full of the pins of friends whom you are “following” as well as public pins from other avid users. Additionally, you can attach a “Pin It” icon to the top of your web browser and click on it whenever you see a webpage that catches your eye. My personal favorite is the Pinterest App on my iPhone. It is extremely convenient while I wait in line at the airport; traveling to one of the many destinations InVision serves its clients.

I currently have 15 boards. My food recipe board, which I’ve entitled, “Yummy,” has received the most traffic so far. At this time, I have 171 recipes for food and cocktails that I’ve come across on the site. Now, anyone who knows me knows that I’m not necessarily the next Julia Child. I mean, after all, I do live in New York where kitchens are the size of closets and ovens are commonly used for extra storage. However, in the two months I’ve had my Pinterest account, I have made more recipes from my pin-board than I’ve made from any of the cookbooks collecting dust in my kitchen over the past year. The ease and efficiency of having these recipes at my fingertips, no matter where I am, encourages me to actually cook! Recently, my boyfriend had to make a Mexican-themed dish to bring to his company’s pot-luck. He asked me if I had any recommendations. Pinterest came to my rescue and I was able to offer him 10 easy to make, pot-luck appropriate, Mexican-inspired dishes without breaking a sweat.

Each one of my pin-boards has been fun and convenient to have. I’ve used Pinterest for work when I see a cool new technology I want to share with my colleagues, in the home when a friend posts a pin teaching me how to FINALLY fold those stubborn fitted sheets, and at the gym when I’ve come across new exercises to keep my workout routine fresh and challenging. I highly recommend it for anyone who would enjoy being inspired via an interactive, shareable scrapbook. It is quickly becoming my favorite form of social media… but please… don’t tell Facebook.

Jessica Berkowitz, Project Manager, InVision

Discovered! Book Recommendation

Hi everyone, it’s Angela and I have got a great book recommendation for all of you. Looking for an easy read on your next journey across country? A really amazing memoir called “The Glass Castle” by Jeannette Walls took me by surprise. From her writing to her candor, I was hooked by page 10.

Angela Cosentino, Executive Video Producer, InVision Communications