Build It and They Will Come





Visionary Walt Disney was a smart man and a master of both observation and action. One of the most powerful lessons he taught was, “You don’t build it for yourself. You know what the people want and you build it for them.”

I recently read an article from the Disney Institute based on this very lesson called, Leadership Lessons from Walt Disney: Perfecting the Customer Experience.

What struck me in this article was this particular paragraph: “OK, so how can we truly know what the people want? The simple answer is to treat them as though they are guests in our own homes, and ask them face-to-face… not by a survey or on-line chat. Think about it. We would never welcome guests into our own home for a dinner party and then ‘manage the event’ from across the street, or even across the hallway. No, we would join in the mix and ask our guests what they would like to drink, or eat, or watch on television.”

In today’s technology-driven world, we rely heavily on providing feedback behind a facade, which we all call online. One could argue that people are more honest in anonymous feedback or the protection of their computer; however, face-to-face interaction makes an experience more personal and genuine. It also gives you a well-rounded, in-depth understanding of what your attendees actually want. With the right kind of people asking the questions – ones who  are unbiased and friendly – human connections can encourage people to want to talk about their feelings and perspectives. Even if you don’t have someone asking attendees questions, you can have these scouts milling around an event to hear what people are saying and observing their behavior. Being among the crowd will provide you with better actionable insight than an online survey or feedback forum ever could. It also gives you the chance to be the attendee. Only then can you experience exactly what your attendees are experiencing.

So how do you know what your attendees want? In Walt’s words: “Get out there, be willing to listen, and then institutionalize learning and continuous improvement on behalf of your customers [read: attendees].”

Look Into the Light

Austrian media artist Klaus Obermaier and Ars Electronica Futurelav created an interactive light show called the Apparition Project, using camera-based motion tracking system that monitors a dancer’s speed, direction and intensity of movement along with projection technology. At first, the dancer literally looks like he is melting into the light, bringing an almost surreal experience to the viewer. This technology is a great example of interactivity between environment and presenters/performers. Projection technology is certainly progressing in its abilities, which makes me wonder what’s going to happen next.

Do you think projection technology has reached its limitations? What would you want it to do?

Amanda Chartier Retter, Marketing Specialist, InVision Communications

Reach Out and Touch Someone

A spotlight follows the performer, shattering glass comes through the stage, a multitude of dancers and performers combine into one breathtaking, surreal experience. How can all of this happen at once, yet there is no actual lighting used? It can only be one thing – liquid scenic technology by AV Concepts. From the American Music Awards to Coachella, this type of projection technology is creating a buzz – and not the type of buzz you hear from high voltage lighting.

Tron Meets Corporate Events

If you mesh Tron, dancing and corporate events together, you’ve got VOSPERTRON. Vospertron is a dance and multimedia performance company who creates some of the most breathtaking futuristic shows, combining high energetic dance routines, neon glow suits, multiple projections, laser technology, and digital style graphics. Imagine this performance crew using your product onscreen to create a visually stunning opening at your next product launch, PR event or conference.