Tag Archives: marketing

Tips for Improving Your Audience Acquisition Through Better Emails

By Nicole Bojic, Group Executive, Strategic Solutions Group We all know that email marketing and your event website are two of the primary workhorses in any audience acquisition strategy. But in a world where people receive hundreds of emails a … Continue reading

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Top 8 Audience Acquisition Tactics for 2019

By Nicole Bojic, Group Executive, Strategic Solutions Group For decades organizations marketed their events in print advertising—mostly in trade journals—or through word of mouth, processing the resulting registrations by fax or business reply card. Then email and the Web came … Continue reading

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