Tag Archives: messaging

Make Change: The Event Evolution is Here

By, Tracy Verrett, Director of Marketing and Brand Development The concept we know as an event—the unification of people around a shared experience—is an old idea; one with roots extending through the course of history. Be it cave men planning … Continue reading

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Top 10 Questions to Ask When Evaluating an Audience Acquisition Partner

By Nicole Bojic, Group Executive, Strategic Solutions Group Acquiring the right audience for your event may be one of the most important elements to achieving event success. But it’s not as easy as it used to be, especially with a … Continue reading

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5 Tips for How to Create Powerful Media

Written by, David Rathod, Creative Director, InVision Communications (Download PDF Version: 5 Tips for How to Create Powerful Media) InVision believes in creating captivating, transformative experiences that connect with audiences on a deeply emotional level. There’s no better way to engage … Continue reading

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How to Build an Attendee Journey

Remember what it’s like to be an attendee of an event? You’re a spectator, watching and listening, hoping to walk away with some sort of call-to-action. Maybe it’s putting the information you learned into use or feeling more motivated to … Continue reading

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Tech Trends in 2014

Source Credits: Dan Hanover, Event Marketing Institute Photo Credit 90% of event marketers will increase their use of technology in 2014, all the while becoming smarter about how technology can be applied to bring real value to events. So what exactly … Continue reading

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Technology Closing the Gap of Human Connection

One of my colleagues recently posted on our internal social network a heartfelt video on the power of connection by using the popular video calling technology from Skype. It got me thinking about the humanistic side technology offers that I … Continue reading

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Disneyland…Seriously the Most Innovative Place on Earth

Leave it to Disneyland to come up with yet another cool way to up-level your experience at the happiest place on earth. In case you haven’t heard about it yet, it’s called the Disney MagicBand, and magical it might possibly … Continue reading

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I’ve Seen This One. It’s Where…

Let’s face it – it gets harder and harder to impress people. When it comes to events, a seasoned employee has often been to as many corporate annual meetings as the production teams behind them. Here are a few things … Continue reading

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Plug N’ Play

Imagine throwing a party and you want your whole house to be bumping and pumping with adrenaline-rushing tunes. As your excitement starts to peak, you sorrowfully realize, “Huh. That would require wiring speakers throughout my house, which is really expensive … Continue reading

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How IVC-ee It: Technology – How Wow Is It?

The goal in corporate communications is to successfully communicate the company’s objectives to their intended audience. As their partner, we know that the overall experience will make or break an event so we consistently push the envelope to create amazing … Continue reading

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