It’s a Bird! It’s a…Drone?


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Drones “flew” off the shelves during the 2014 holidays as more and more technology enthusiasts opened their wallets to purchase some of the most talked-about models.

It won’t be long until we start to see more and more of these flying drones with integrated video camera technology in the B2B events space to capture a different point of view of the audience experience. Using a birds-eye view, drones deliver a valuable perspective for marketers to see where their attendees are and what they are doing. It’s certainly a different kind of data gathering, but undoubtedly a priceless one because you can capture attendee emotions and reactions to your tradeshow floor or general session, as well as note which areas or booths have the most traffic.

Not a fan of insect-looking creatures flying around your venue? What if it looked and flew just like an actual bird? The SmartBird (an autonomous ornithopter utilizing bionic technology, if you want to impress your friends) was first introduced in 2011 and caused quite a stir in its beauty and agility. How incredible will your walk-in be with these beautiful herring gull-inspired birds flying around your ballroom ceilings?

Flying drones are not only attractive to watch but can get your attendees involved with some added fun. At CES 2015, Nixie was introduced as a wearable bracelet drone that flew away from your wrist to snap a picture of you from a further and higher distance. Essentially, it’s a huge upgrade from your selfie stick. Instead of capturing your face and maybe a little bit of background, Nixie provides a wider view of you and the surrounding environment.

These drones are approaching fast. I, for one, am excited to see where they land.


DISCOVERED! Like, Totally Drawsome

As an avid doodler, I was thrilled to discover my new favorite app – Draw Something. It’s Pictionary for the digital age. I can’t help but smile every time I guess a word correctly, and the app replies encouragingly, “Drawsome!”

Now how can I convince you, and myself, that this is not a total waste of time? Because it is a bonding experience! I’ve been able to connect with friends of all ages, family, and even colleagues with this new form of communication – using simply a fingertip and a phone (it also works with an iPad for much more detailed drawings). You can even chat with your friends – and I usually find that we throw friendly jabs or kudos. It’s cool to upgrade to the enhanced color palette – you can pay for “free” using earned coins – and the colorful array is worth every coin.

There are so many layers of entertainment – Drawing is fun. Guessing is fun. Even watching your friends try to unscramble the letters to come up with the answer…that is fun. I wonder sometimes if this will create a whole new language. That being said, there can be so many misinterpretations, misunderstandings, miscommunications… they say that email and the digital age confuses direct communication. Now imagine trying to successfully communicate, or to get your message across, using just your finger as a paintbrush. Add the many levels of artistry, and it can be a challenge to come up with even the simplest of sketches.

I imagine that these virtual canvases are our modern day Caves of Lascaux – our simplistic drawings come to life and then just as quickly, they disappear. Perhaps one day, anthropologists will dig thru these digital doodles and our “masterpieces” will be uncovered – revealing a snapshot of life in 2012. This week’s creative challenges: Mirror…Travolta…Godzilla…

I vote for skipping the ads, and paying the $1 fee, but try it for free. If I were to draw my feelings for this add, I would draw a big fat heart because I simply love, love, love to Draw Something.

 Megan Majestic, Operations, InVision


Hello everyone! I spent the last two weeks touring college campuses with my daughter. We traveled from New York to Georgia on the east coast and from San Francisco to San Diego in California. Needless to say, this is some of the most beautiful scenery in the country.

We had countless opportunities to take pictures against beautiful scenic backdrops. But we forgot our DSLR and only had iPhones to shoot with. The problem when taking those kinds of pictures with an iPhone is that the subject is always underexposed against the backdrop. Those beautiful images you imagine never quite live up to the reality.

Rod, our CEO, suggested a new app.  It is called Pro HDR and it works miracles. What it does is that it takes two photos. One photo exposes the subject and the other one for the backdrop. It then combines them into one beautifully exposed photo. The only challenge is that it takes a few seconds to complete the process. The subject and photographer must stay very still to make it work. It takes a bit of practice but it’s worth it!

Renee Miller, General Manager, NY, InVision

Discovered! PaperDesk App

Hey everyone, Amanda here. No longer will I need to bring a pencil or waste a pad of paper when I head into meetings. I recently discovered an iPad app called PaperDesk, which basically replaces the traditional paper notebook. It’s so easy to use and it allows me to draw, type, record and insert photos. One of the best features is that as soon as I am done, I can email off my notes to my team instead of retyping it on my computer.

Amanda Chartier, Marketing Coordinator, InVision