Five B2B Engagement Tactics

5 Conference Trends B2B 2016

Millennials: Same Goals, New Methods

0600  Millennial Handout Final High Res

DISCOVERED! Like, Totally Drawsome

As an avid doodler, I was thrilled to discover my new favorite app – Draw Something. It’s Pictionary for the digital age. I can’t help but smile every time I guess a word correctly, and the app replies encouragingly, “Drawsome!”

Now how can I convince you, and myself, that this is not a total waste of time? Because it is a bonding experience! I’ve been able to connect with friends of all ages, family, and even colleagues with this new form of communication – using simply a fingertip and a phone (it also works with an iPad for much more detailed drawings). You can even chat with your friends – and I usually find that we throw friendly jabs or kudos. It’s cool to upgrade to the enhanced color palette – you can pay for “free” using earned coins – and the colorful array is worth every coin.

There are so many layers of entertainment – Drawing is fun. Guessing is fun. Even watching your friends try to unscramble the letters to come up with the answer…that is fun. I wonder sometimes if this will create a whole new language. That being said, there can be so many misinterpretations, misunderstandings, miscommunications… they say that email and the digital age confuses direct communication. Now imagine trying to successfully communicate, or to get your message across, using just your finger as a paintbrush. Add the many levels of artistry, and it can be a challenge to come up with even the simplest of sketches.

I imagine that these virtual canvases are our modern day Caves of Lascaux – our simplistic drawings come to life and then just as quickly, they disappear. Perhaps one day, anthropologists will dig thru these digital doodles and our “masterpieces” will be uncovered – revealing a snapshot of life in 2012. This week’s creative challenges: Mirror…Travolta…Godzilla…

I vote for skipping the ads, and paying the $1 fee, but try it for free. If I were to draw my feelings for this add, I would draw a big fat heart because I simply love, love, love to Draw Something.

 Megan Majestic, Operations, InVision

DISCOVERED! Interest in Pinterest

I’ve recently developed a new obsession with Pinterest. Now, for those of you unfamiliar with Pinterest, I’ll give you the low-down. For all intents and purposes, Pinterest is a virtual pin board. Remember back in the day when you would dog-ear a page in a recipe book, or rip out a page from a magazine that was showing off the newest trends? Well, now you can do all that and more in one, convenient online spot.

You can create pin boards – as many as you want – and you can organize them by categories of your choosing (e.g. recipes, style, party/event ideas, health/fitness, technology, etc. – the possibilities are endless). Then, you can electronically “pin” webpages you come across to their respective pin boards and voilà, that page is neatly organized and easy to retrieve at a later date. One way you can add webpages to your pin-board is by exploring the Pinterest site. It is full of the pins of friends whom you are “following” as well as public pins from other avid users. Additionally, you can attach a “Pin It” icon to the top of your web browser and click on it whenever you see a webpage that catches your eye. My personal favorite is the Pinterest App on my iPhone. It is extremely convenient while I wait in line at the airport; traveling to one of the many destinations InVision serves its clients.

I currently have 15 boards. My food recipe board, which I’ve entitled, “Yummy,” has received the most traffic so far. At this time, I have 171 recipes for food and cocktails that I’ve come across on the site. Now, anyone who knows me knows that I’m not necessarily the next Julia Child. I mean, after all, I do live in New York where kitchens are the size of closets and ovens are commonly used for extra storage. However, in the two months I’ve had my Pinterest account, I have made more recipes from my pin-board than I’ve made from any of the cookbooks collecting dust in my kitchen over the past year. The ease and efficiency of having these recipes at my fingertips, no matter where I am, encourages me to actually cook! Recently, my boyfriend had to make a Mexican-themed dish to bring to his company’s pot-luck. He asked me if I had any recommendations. Pinterest came to my rescue and I was able to offer him 10 easy to make, pot-luck appropriate, Mexican-inspired dishes without breaking a sweat.

Each one of my pin-boards has been fun and convenient to have. I’ve used Pinterest for work when I see a cool new technology I want to share with my colleagues, in the home when a friend posts a pin teaching me how to FINALLY fold those stubborn fitted sheets, and at the gym when I’ve come across new exercises to keep my workout routine fresh and challenging. I highly recommend it for anyone who would enjoy being inspired via an interactive, shareable scrapbook. It is quickly becoming my favorite form of social media… but please… don’t tell Facebook.

Jessica Berkowitz, Project Manager, InVision

The Cheating Wall

Want to connect your attendees from one continent to another in real time and in a new and cool way? Check out this video on how multimedia guru Monster Media and advertising agency CP+B created an interactive marketing campaign experience to promote travel between Montreal and Toronto. Are you connecting your audiences?