Tag Archives: strategist

#5 of The 5 Universal Desires of an Event Attendee “What I Want” – Don’t Be Boring!

By Jimmy Verrett, Senior Creative Strategist, InVision Communications And now we come to the final installment of the series, “What I Want.” Together, we’ve explored four of the five basic desires or “care-abouts” that I suggest corporate event attendees share: 1. Know … Continue reading

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#4 of The 5 Universal Desires of an Event Attendee “What I Want” – Reward My Investment

By Jimmy Verrett, Senior Creative Strategist, InVision Communications We’ve been exploring the five basic desires or “care-abouts” that all attendees share—across industries, roles and types of events. In our previous article, “Optimize My Time,” we revealed the value of efficiency, and how … Continue reading

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#3 of The 5 Universal Desires of an Event Attendee “What I Want” – Optimize My Time

By Jimmy Verrett, Senior Creative Strategist, InVision Communications Welcome back to “What I Want.” In this five-part series, we’re examining the notion that event attendees share five basic desires or “care-abouts” that are universal across industries, roles and types of events. In … Continue reading

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#2 of The 5 Universal Desires of an Event Attendee “What I Want” – Care About What I Care About

By Jimmy Verrett, Senior Creative Strategist, InVision Communications Welcome to part two of our five-part series, “What I Want.” In this series, we’re examining the notion that event attendees share five basic desires or “care-abouts” that are universal across industries, roles and … Continue reading

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#1 of The 5 Universal Desires of an Event Attendee “What I Want” – Know Who I Am

By Jimmy Verrett, Senior Creative Strategist, InVision Communications Every program we create and produce at InVision is unique. And of course, every individual at every event is exactly that: an individual. But, as it turns out, whether that individual is an … Continue reading

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DISCOVERED! They Sing, They Dance, They Create iPhone Apps?

For those of us NPR nerds out there, you will have undoubtedly heard the This American Life live broadcast this past week on the radio. Originally, the live broadcasts consisted of Ira and a variety of regular guests sharing their … Continue reading

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