Tag Archives: strategy

Make the B2B buying process easier for your customers—and for you.

“77% of buyers agree that purchasing has become very complex and difficult.”SOURCE: 2019, Gartner, Marketing-Fueled Buyer Enablementt According to Brent Adamson, Distinguished VP, Advisory, Gartner, “The hardest part of B2B solutions isn’t selling them, but buying them. Today’s buying journey … Continue reading

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Tips for Improving Your Audience Acquisition Through Better Emails

By Nicole Bojic, Group Executive, Strategic Solutions Group We all know that email marketing and your event website are two of the primary workhorses in any audience acquisition strategy. But in a world where people receive hundreds of emails a … Continue reading

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Improve Your Audience Acquisition Strategy with Actionable Insights from Event Data

By Nicole Bojic, Group Executive, Strategic Solutions Group Your audience acquisition strategy is just begging to be improved with data-driven insights. If you’re looking to attract a new or expanded audience, this article is for you. And, if you’ve been … Continue reading

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Top 10 Questions to Ask When Evaluating an Audience Acquisition Partner

By Nicole Bojic, Group Executive, Strategic Solutions Group Acquiring the right audience for your event may be one of the most important elements to achieving event success. But it’s not as easy as it used to be, especially with a … Continue reading

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Five Little Things

Here are five things we did a little differently in 2012 to help our clients deliver engaging events with efficient and measurable results: 1. Created an event app that allowed members of corporate leadership to instantly and publicly display their … Continue reading

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